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Amazon takes on social media 颈苍蹿濒耻别苍肠别谤蝉鈥� product testimonials: If influencers don鈥檛 disclose their relationships with sellers, those merchants could find themselves suspended from the platform.

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

The news: Banks shouldn't use a single marketing strategy for all young people鈥擬illennials (born 1981-1996) and Gen Z (born 1997-2012) have distinct financial behaviors. Millennials, shaped by economic uncertainty, seek stability and pragmatic digital tools, valuing expert advice. Gen Z, digital natives, demand effortless speed, are influencer-driven, and focus on immediate experiences, often skeptical of traditional banks. Our take: Marketing must be tailored. For millennials, emphasize trust, reliability, and security for long-term goals, offering expert education. For Gen Z, highlight speed, flexibility, and convenience through engaging, short-form content on platforms like TikTok, utilizing influencers to build rapport.

One in 3 Gen Zers follow recommendations from which type of influencer, according to a Whop survey? A) De-influencers B) Healthcare influencers C) AI-generated influencers D) Financial influencers. Two in 5 young people follow AI influencers, and one in three Gen Zers make purchasing decisions based on their recommendations, per the survey. May 30, 2025.

The news: Pharma advertisers spent more than $10 billion on prescription drug ads last year, with the top 10 drug brands accounting for $3.3 billion last year, per Fierce Pharma鈥檚 report based on MediaRadar data. Our take: As pharma marketers shift drug ad budgets from TV to more digital channels, they鈥檒l have to shift thinking from spendy brand awareness to more nuanced messaging. Social media edutainment, paid AI search ads, and partnering with doctor and patient influencers can reach more relevant consumers and deliver higher ROI.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

Social leads in discovery鈥攂ut inspiration happens everywhere. Social media is the top beauty discovery channel for Gen Z and young millennials.

Nine in 10 consumers worldwide use social media to keep up with trends and cultural moments, according to a January report from Sprout Social.

Dr. Oz could be investigated for violating FTC influencer marketing guidelines: A consumer advocacy group triggered the investigation. We examine the complaints and explore what this scrutiny means for healthcare influencers.

TikTok is a top influencer marketing platform. Over half (54.0%) of US marketers will use TikTok for influencer marketing this year, according to our forecast. If a ban were enacted, TikTok influencer budgets would likely be reallocated to other major creator platforms, mainly Instagram and YouTube.

As more ad dollars flow into influencer marketing, creators want to develop viable businesses that are less reliant on the whims of individual brands or social platforms. Brands are looking beyond TikTok to build community.