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Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

With the rise of CTV, TV advertising has experienced a bit of a demographic shift. While CTV has traditionally been a space for massive brands focused on awareness strategies, its digital DNA has opened the door for a wider variety of advertisers.

Our Social Media Trends to Watch for 2023 report dives into these opportunities. Influencers Hold Sway Over What Gen Z Buys. Gen Z grew up watching haul videos and can sell out products featured in viral TikToks (#TikTokMadeMeBuyIt).

So in addition to some of what you just mentioned, like engagement rates and audience demographics, things like creative alignment will really come to the forefront for how they're identifying and choosing those creators. Jasmine Enberg (06:51):. Okay.

Much of that likely owes to impulsively buying products they see on social media. And 57% of consumers who impulsively bought a product in the past year said they regretted at least one of their social-media-inspired purchases, per an August 2023 Bankrate survey. How PFM tools can help. Consumer spending changes when predictions get factored in.

By its nature, college sports also attracts key demographics in hyperlocal areas that can help brands craft advertising material to appeal to specific audiences and forge lasting relationships with schools. Our take: The college sports market is heating up, fueled in part by the rise of womens sports.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

. 鈥� In our 鈥淗eadlines鈥� segment, we break down Gen Z鈥檚 saving habits and discuss how the demographic is poised to open up a lot of new bank accounts. 鈥� In 鈥淪tory by Numbers,鈥� we talk about how banks can create an authentic presence on social media to attract new customers. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home

Life insurance ownership is dwindling among US consumers, but demographic trends can shape acquisition strategies of new life insurance policyholders. Addressing pain points of Gen Z consumers can help marketers boost ownership rates of policies.

Worth noting: In February removed the ability for advertisers to target minors on Facebook and Instagram by gender and other demographics; targeting options were already limited for audiences that included individuals under 18 in most countries, under 20 in Thailand, and under 21 in Indonesia.

Content creators, numbering close to 50 million worldwide, represent a key audience for smart glasses marketing, with early adopters using the glasses primarily for video content creation and social media sharing. Predictions. Smart glasses adoption will surge in 2025, driven by Meta's Ray-Ban retail launch.

The demographic shift is underway. Gen Z has mastered the smartphone by the time they start banking. The average Gen Zer will have a smartphone by age 12, according to our forecast. Mobile phone adoption by Gen Z is near saturation: It will reach 96.9% in 2026, the year the youngest Gen Zers turn 14. Gen Z is reshaping the demographics of mobile banking users.

What鈥檚 got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don鈥檛 go too far, lose focus on offline opportunities, or forget to connect the dots.

The campaign will center on channels popular with young consumers, like social media, podcasts, and connected TV. Insurers will build policies around young consumers鈥� needs. Leading life insurers will move away from offering life insurance as a standalone policy provided through employers.

There was a Deloitte study found 56% of Gen Z's and 43% of Millennials find social media content more relevant than traditional TV shows and movies. Roughly half feel a stronger personal connection to social media creators than to TV personalities or actors. Jasmine Enberg:.

Next year, we expect Apple鈥檚 global ad revenues to break $10 billion for the first time鈥攂ut given the tech giant鈥檚 continued strength with this demographic, it鈥檚 possible that figure could be adjusted upward in our next forecast. That鈥檚 because CPMs for more coveted demographics cost more.

The data in this appendix has the same questions and topics that appear in our main report, but it includes the 65 and older age group in all demographic-focused charts; all data and totals reflect the inclusion of those respondents 65 and older. There are small decreases in the response figures of younger audiences when comparing data before and after the inclusion of respondents ages 65 and older.

Demographics of the dermatologists in the study:. Ages 32 to 57, with 65% age 45 or younger, with an average of 14 years in practice. All community-based dermatologists seeing an average of 151 patients per week. 86% of their patients seen for medical dermatology issues rather than cosmetic dermatology. Results: Participants demonstrated increased competence in diagnosing and managing choices.

Below are three charts to help you understand this demographic. Note: Gen Alpha does not yet have a defined cap in terms of birth year. For the purposes of this article, we define the future Gen Alpha as being born in the early 2010s. Gen Alpha Will Make the US Even More Diverse.

Social media platforms. Social media platforms give brands a low barrier to entry for livestream commerce, enabling them to experiment without having to invest heavily upfront. But each platform approaches livestream commerce slightly differently. Launched in the US last September, TikTok Shop enables brands and creators to sell directly to viewers of the app via videos or livestreams.

Demographics. CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.

Partnerize has long emphasized the need to target specific opportunities with influencers that fit your brand鈥檚 unique needs and demographic with a reach that can expand your audience and increase your possibility of conversion, rather than painting with a broad brush or taking a one-size-influencer-fits-all approach.

Cash-back rewards and credit-building tools鈥攚ithout fees鈥攕hould appeal to this demographic, as will financial educational tools. Credit invisibles will boost account openings. Chase and other issuers can capitalize on this large, relatively untapped group. Almost one-fifth (19%) of US adults, or 49 million people, don't have conventional credit scores, per Oliver Wyman.