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Some even go as far as conducting 鈥渓iveness鈥� checks, cross-referencing with a person鈥檚 social media to verify they are a real person. Multilayered identity verification involves combining verification techniques that are difficult to bypass to confirm a consumer鈥檚 identity.

Thank you to Victoria who edits the show, Stuart who runs the team, and Sophie does our social media. Thanks to everyone for listening in. We hope to see you tomorrow for the Behind the Numbers Weekly Listen: an eMarketer video podcast made possible by Walmart Connect.

Sophie does our social media. And Lance, who runs our video podcast with our video podcast back again for you guys in the new year, come January. Thanks to everyone for listening in. We hope to see you on Monday though for the Behind Numbers Daily. That's an eMarketer podcast made possible by LiveRamp. Happiest of weekends.

By contrast, Latin America鈥攁 region close in economic size鈥攃ontributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia鈥檚 ad market鈥攁nd that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

And thank you to the whole editing crew, Victoria, John, Lance, and Danny, Stuart who runs the team, and Sophie who does our social media. Thanks to everyone for listening in. We hope to see you on Tuesday for the Behind the Numbers Show, an eMarketer podcast. Happy long MLK weekends folks.

You could have it write your social media posts. you could ask it to create a sales page and Facebook ad, Google ad. It could even refine your buyer persona. But the issue with that, though, is would readers realize that they might be looking for a trusted, original or more compelling information, right? Marcus Johnson:. Mm-hmm. Gadjo Sevilla:.

And also, competition from other video services and tech companies and social media companies. But selling YouTube is just not going to put either company in a better position to compete. And then with content moderation, the article makes the argument that YouTube might do a better job of it on its own. I disagree with that as well.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

Thanks to the whole editing crew, Victoria, John, Lance and Danny, Stewart who runs the team, and Sophie who does our social media. And thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers, an 蘑菇AV video podcast made possible by Zeta Global.

The Indonesian government鈥檚 decision in September 2023 to ban ecommerce from social media platforms鈥攆earing its devastating effect on local small and medium-sized businesses鈥攈as ravaged the short-video platform. TikTok鈥檚 ascendant social commerce business in Indonesia, its biggest Southeast Asia market and third-biggest globally, ground to a halt overnight. The region is getting trickier for TikTok.

And finally, we have one of our principal analysts who covers everything, social media, of course, she's with them in the south of France. It's Jasmine Enberg. Jasmine Enberg:. Hey, Marcus. Hey everybody. Marcus Johnson:. Hello. Hello. You might have noticed listeners. I'm the only one who is not in France, unfortunately. It's fine, I'm fine about it. Jasmine Enberg:.

Thank you to Victoria who edits the show, James, who copy edits it, Stu who runs the team, and Sophie who does our social media, and Lance who runs our video podcast. You can find us on Instagram if you want. We're over there hanging out. Look for your eMarketer. We'll pop up. We hope to see you on Monday for the Behind the Numbers Daily, an eMarketer podcast made possible by Nielsen.

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

Megan Ewan, one of our content managers, was writing that in 2023, over half, 51% of Gen Zers worldwide used social media as their primary platform to search more information about brands, products, and services, versus 45% who use search engines, so a six point gap in favor of social media use according to GWI. (15:54):.

I mean, they are not as reliant on ad revenues as a social media platform, for example. It's mostly subscriptions, but throughout the year as a lot of these companies really struggled even with subscriptions or throughout 2022, we saw a lot of subscription services lose subscribers. We're still seeing that kind of happen with Disney. That never really happened with Spotify.

Its business model combines machine learning to scour trends across the internet with tight links to China鈥檚 vast manufacturing base and discount-driven social media and influencer marketing. Shein churns out vast quantities of ultracheap apparel that appeals to Gen Zers鈥� fashion sensibilities鈥攁nd their relatively limited spending power.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

To recap, Bud Light enlisted social media star Dylan Mulvaney to help generate some PR during the annual March Madness college basketball tourney. The move was criticized by politicians, customers, and celebs who called for a boycott of the brands. Harris Diamond, former chief executive of ad giant McCann Worldgroup says, "Boardrooms are likely going to be asking is it really worth the risk?"

On today鈥檚 podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

The majority of US Hispanics use social media. Our forecast shows that in 2023 over 70% of the Hispanic population will use social media on a monthly basis鈥攃ompared with 66.5% of the general population. Instagram use is growing faster than Facebook use.

It's so linked to broader social media too that I think there's always going to be a pretty strong appetite for it. They also have a really good onboarding process. They have a student subscription that's a lot cheaper than a standard plan that gets people, young users, into the service early and gets them to stay typically.

And social media is one of their primary uses, and that's according to Adobe and a Gen Z-focused research firm called Knit. Gen Z uses social media platforms in different ways. So for example, YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos. TikTok surfaces funny or entertaining videos. Gen Zs use Instagram to stay up to date on fashion trends.

Thanks to Victoria who edits the show, James, who's been known to get his copy edit on Stewart, who runs the hell out of the team and Sophie who can't help but crush social media. And thanks to everyone for listening. To the Behind the Numbers Daily and e-Marketer podcast made possible by StackAdapt.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

Final point on this part of the lead from me is yeah, young people searching for products on social media, GWI data showing that among us age groups, Gen Z unsurprisingly leads the way. But the difference between the younger people and the older people is astonishing. 43% of Gen Zs using TikTok to search for products online. That's versus 2% of baby boomers. So a massive demographic difference there.