蘑菇AV

With Facebook鈥檚 ad growth slowing, Meta is paying influencers to revive the platform鈥攂ut can cash alone compete with TikTok and Instagram鈥檚 cultural dominance?

Nine in 10 consumers worldwide have a profile on Facebook, according to a January report from Sprout Social.

TikTok鈥檚 brief US shutdown rattled creators and brands: With 10% of US traffic lost and uncertainty looming, influencers are reconsidering their reliance on the platform.

Why Amazon is returning to X: Elon Musk鈥檚 growing political importance is attracting spenders back to the platform.

Paywalls, contextual ads, and in-platform transactions could enhance Reddit鈥檚 profits without alienating its community-focused user base.

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

Meta AI updates hint at future advertising: The company鈥檚 chatbot will store 鈥渕emories鈥� and pull from user data to personalize answers.

Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

BuzzFeed鈥檚 BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.

Tinder鈥檚 user base is shrinking, but AI-driven matching and profile optimization alongside a price increase could improve its bottom line鈥攊f Match Group reassures users about bias and privacy.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.