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On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its report, Roku attributed significant gains in sports viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

With premium, blockbuster programming and a slew of sports rights, the company can attract a wide array of brands eager to appear alongside its high viewership content. We expect US connected TV ad spending to surpass traditional TV ad spending for the first time in 2028, marking a significant shift in the balance of power in media.

A) True crime/investigative journalism B) News/politics C) Sports D) Interview/conversational. Some 20% of consumers over 45-year-old listen to podcasts about news/politics, 14% listen to interview/conversational podcasts, 12% listen to true crime/investigative journalism podcasts, and 12% listen to sports podcasts, according to data from CivicScience.

The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.

Ogilvy, for example, is tapping AI to deliver personalized experiences for fans in the growing world of women's sports. Jesse Echeverr铆a, director of acquisition, performance strategy and media at Ogilvy USA, said launching distinctive work that doesn鈥檛 just 鈥減inkify鈥� traditional sports campaigns is crucial.

Sports were one of the few areas where ad prices increased. For several years, upfront linear TV ad prices increased even as the number of people who paid for linear TV declined. While linear TV鈥檚 audience was eroding, marketers still sought linear for its audience reach and branding capabilities. But linear TV upfront prices and total spending declined for the second season in a row.

The lines between news, politics, entertainment, sports, and society are blurred. That makes news and politics almost impossible for creators to avoid. It also means that many more people consume news from creators than the 21% of US adults who explicitly said they got news from social media news influencers in Pew鈥檚 survey. Creators help consumers make sense of the news.

Rich audience data and appointment viewing around sports content has helped attract advertisers seeking guaranteed ad placements rather than relying solely on programmatic buying. Our take: By focusing on reducing friction in the TV shopping experience, Fubo has positioned itself at the forefront of CTV commerce.

Amazon also leveraged its NFL Thursday Night Football broadcast rights to promote the film to Prime Video's sports audience. The promotional strategy spanned digital, streaming, and traditional platforms. Our take: The success of 鈥淩ed One鈥� demonstrates the potential of theatrical-to-streaming pipelines when backed by comprehensive marketing.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. YouTube鈥檚 share of total video time continues to grow. Despite a crowded and competitive digital video environment, YouTube鈥檚 significance is still growing.

With a major sports rights deal under its belt in Thursday Night Football and easy links to a leading ecommerce platform, Prime Video鈥檚 advertising business will define the pace of streaming and CTV ad innovation in 2025 and beyond.

Because consumers now access content via dozens of platforms and devices, even tentpole events like award shows and live sports are more challenging to measure. As measurement catches up to consumer viewing habits, brands will have better information regarding where to reach incremental audiences and how to optimize frequency to drive awareness and consideration while mitigating waste.

Key clients: Rivian, The Ritz-Carlton, The Minnesota Star Tribune, NBC Sports, Champion. Wieden+Kennedy. Independent creative agency established in 1982 with Nike as its flagship account. Key clients: Nike, Hennessy, DoorDash, Ford, Heinz. M&C Saatchi. London-based independent creative agency founded in 1995 in a split from Saatchi & Saatchi.

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

That鈥檚 largely thanks to the app鈥檚 communities and fandoms centered around topics like sports and gaming. In recent months, X has tried to capitalize on that engagement, including by launching NFL and NBA Portals鈥攃entralized locations where users can keep up with real-time league news. New video features could also help drive more usage.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Teaming up with NBCUniversal for shoppable ads during live sports, including the Thanksgiving Day NFL game. Opening up offsite media to non-endemic brands. Letting third-party sellers purchase onsite display placements on its web and mobile properties for the first time.

Nonalcoholic beverages include coffee, water, soft drinks, energy drinks, tea, sports drinks, protein shakes, juice, milk, and meal replacements. Other CPG includes subcategories that fall outside of those mentioned, such as cleaning and other household supplies, cigarettes, and other tobacco products.

Out-of-home (OOH) advertising will also see a resurgence in spending, driven by major sporting events, presidential elections, and the use of digital solutions to better target and measure the effectiveness of outdoor campaigns. The economy, politics, and major sporting events will weigh heavily on ad spending this year.