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On today鈥檚 podcast episode, we discuss how Netflix鈥檚 recent live sports events have performed, if there鈥檚 a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Media and entertainment includes establishments primarily engaged in radio and TV broadcasting (network and station), including educational, commercial, religious, sports, and other radio or TV stations. Includes print media (newspapers, magazines, and classifieds). Also includes establishments primarily engaged in publishing.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

The lines between news, politics, entertainment, sports, and society are blurred. That makes news and politics almost impossible for creators to avoid. It also means that many more people consume news from creators than the 21% of US adults who explicitly said they got news from social media news influencers in Pew鈥檚 survey. Creators help consumers make sense of the news.

Why this matters: The MRC鈥檚 approval is a significant development in both the battle for sports streaming rights and the ongoing competition for Nielsen鈥檚 dominance of the TV measurement space.

If Peacock鈥檚 ad revenues make a meaningful jump over the next year, it will likely be due to its sports programming investments. Peacock struck ratings gold with its Olympics coverage this summer, which contributed to an increase of 2.8 million subscribers during the first week. It also features games from the NFL, Premier League, college football, and college basketball.

This positive effect extends to products promoted directly by athletes as well as ads featured during a sports event on TV, on audio sports coverage, and in sports magazines. Continue reading our coverage on Black consumers in the US by checking out our report, 鈥淏lack Consumers鈥� Digital Habits 2024.鈥�.

According to Ad Age reporting, some advertisers complained about VideoAmp鈥檚 ability to measure live sports viewership and track diverse audiences. Advertisers also struggled to compare Nielsen and VideoAmp measurements to ensure that contracts were fulfilled, a sign that a lack of standards across currencies could help Nielsen maintain its lead.

As POS solutions get more vertical-specific, Clover鈥檚 sport and restaurant-tailored solutions should help it stay competitive. And its ability to integrate other merchant services with its POS can help it stand out.

Sports were one of the few areas where ad prices increased. For several years, upfront linear TV ad prices increased even as the number of people who paid for linear TV declined. While linear TV鈥檚 audience was eroding, marketers still sought linear for its audience reach and branding capabilities. But linear TV upfront prices and total spending declined for the second season in a row.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Over the years, Amazon has piled on perks and benefits including ad-free listening with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

MySports鈥� $69.99 is significantly more expensive than Venu鈥檚 planned launch price but still cheaper than competing pay TV and sports services like YouTube TV, Hulu + Live TV, and Fubo鈥攖hough its packages that contain specialty sports like the SEC eclipse competitors鈥� pricing.

Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its report, Roku attributed significant gains in sports viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

Expect to see more from travel and sports businesses, said Francheschini. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Our take: NBC's ambitious NBA investment and early marketing push signal its commitment to reclaim a prominent role in sports broadcasting. Success will rest on effectively transitioning viewers from current rightsholders while capitalizing on Peacock's streaming capabilities.

Key clients: Rivian, The Ritz-Carlton, The Minnesota Star Tribune, NBC Sports, Champion. Wieden+Kennedy. Independent creative agency established in 1982 with Nike as its flagship account. Key clients: Nike, Hennessy, DoorDash, Ford, Heinz. M&C Saatchi. London-based independent creative agency founded in 1995 in a split from Saatchi & Saatchi.

That's a rite of passage for sports leagues. Once the league office and the officials are conspiring to help New York win, you know you got a real sport. That's what I like. That's my heart's answer. More in line with our topic today. I mean, it's just the ratings, right?

Its global market share in 2024 was 16.4%, less than a percentage point lower than it was in 2022, and well ahead of adidas (9%) and Anta (3.7%), per Euromonitor data cited by Front Office Sports. Retailers are eager to resume ties.

CEO Bill Koenigsburg told Business Insider in an interview that the company is actively searching for acquisitions in retail technology, influencer marketing, and sports marketing. Recently appointed president Bob Lord, an advertising veteran who led acquisitions at AOL and worked at IBM and Publicis Groupe, will lead Horizon鈥檚 search for acquisitions.

US Sports Streaming 2024(蘑菇AV subscription required).

Live content has emerged as a key differentiator as major platforms invest in live sports content, as viewers accept commercial breaks during natural game stoppages and timeouts. But live event strategies now extend beyond traditional sports, with platforms like Amazon and YouTube securing rights to other live content like award shows to create highly-coveted ad inventory.