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You've also seen some growth, particularly in podcasting, from Spotify and iHeart. CPG brands like Nestle and Pepsi have stated they're going to increase their ad spend. In a report by famed analyst Brian Wieser said that the ad industry had expanded in the second quarter at a greater rate than it did in first quarter. Marcus Johnson:. Evelyn, the US ad market isn't starting to see green shoots.

So I'm taking advantage of this being a video podcast, news to all of you that are listening to us on Spotify or Apple, that this episode is a video podcast. Marcus Johnson:. Go to YouTube/insiderintelligence. Blake Droesch:. You should stay on audio. Marcus Johnson:. Okay, thanks Blake. We'll have you on the promo. Max Willens:.

Lastly, podcast, Marcus, measured across Audacy, Cumulus Media, Spotify drove the highest attentive seconds per thousand impressions compared to every other media type. So this was anything, digital, social, even TV benchmarks that they looked at. So podcasts. So we know video still rules the ad budgets, that's where a lot of money's going.

Streaming services, Spotify, Amazon Music, Apple Music, things like that make up 84% of total industry revenues. The number of paid subscriptions to on-demand music services flew past 90 million. That's double what it was in 2018. And then two more for you. Vinyl is balling out. That's the first time I've said that. I don't think it worked. Outsold CDs in terms of units for the first time since 87.