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The 2025 鈥淢ark of a Fighter鈥� campaign, launched on March 5, will appear across digital, social, connected TV, audio, radio, and out-of-home. The campaign will have placements in all March games on TBS, CBS, TNT, and TruTV, and the April 7 championship, totaling 67 games. The three spots focus on attracting new customers and reaching the company鈥檚 core Hispanic audience.

More on Hinge: It uses computer vision technology to track body movement and provide real-time audio and visual feedback. Clinicians use the data to adjust care plans and monitor progress of patients with musculoskeletal (MSK) conditions. Hinge鈥檚 solution is primarily sold to self-insured employers and health plans that offer the company鈥檚 services as a covered health benefit for members.

Your one-stop shop for all things digital audio in 2023.

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to鈥攁nd how they will listen鈥攊n the coming years.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

And just Amazon Ads and Orange Apron have enabled targeting in streaming audio. In-store ad inventory is much more limited, and it is dominated by retailers with the largest brick-and-mortar footprints. Loblaw and Walmart tick the boxes on a handful of in-store features, including digital out-of-home, a variety of formats utilizing digital screens, and in-store audio. Sources.

Audio listenership trailed the global average significantly. For both broadcast radio (26 minutes daily) and music streaming (28 minutes), Japan fell well short of global norms and ranked last. Media Adoption. Like time spent with media, Japan鈥檚 adoption of media formats was well below global norms.

Their strategy includes significant investment in upper-funnel marketing through streaming video, streaming audio, and other brand-building channels. This balanced approach has yielded measurable benefits across their marketing funnel, with valuable channels in paid search, organic search, and elsewhere.

On today鈥檚 podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.

Music/audio streaming penetration was at 79.4% of respondents, reflecting a decline of 1.1 percentage points YoY. But since 2019, adoption has jumped from 71.2%. Respondents in the US were asked if they used Pandora, which was not available in any other countries. The differences among demographic groups were more pronounced in digital audio streaming than for video streaming.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Middle East and Africa in Perspective. This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region.

South and Southeast Asia led all regions for music/audio adoption. At 83% penetration, it was 33 percentage points ahead of radio, where the region was second to last globally. Four of the top eight countries for music/audio usage globally (India, Indonesia, the Philippines, and Vietnam) were in this region. Readership of newspapers and magazines in the region were both No. 1 globally.

"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes. High digital audio consumption meant time spent with traditional radio was lower in the country at 49 minutes daily. It trailed the regional average by 7 minutes, ranking lowest among Latin American countries.

It supports multiple layers of video, text, and audio, as well as more advanced transitions than TikTok alone. CapCut also offers high-quality exports that do not have a watermark, making it a useful tool for videos to be posted on LinkedIn, Reels, or YouTube Shorts. Edits is Instagram鈥檚 upcoming answer to CapCut. It's a standalone video-editing app the platform will release at the end of March.

In a 2024 HubSpot survey, 91% of marketers said they plan to maintain or increase their 2025 investments in podcasts and audio content. In addition, 50% plan to increase their podcast advertising, per Madison Logic. Influencer marketing is expanding.