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US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon鈥檚 ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.

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Why it matters: Streaming services have eaten significantly into linear pay TV鈥檚 market in recent years, and newer threats are emerging. The rise of ad-supported streaming subscriptions is further eroding pay TV鈥檚 share. Pay TV services lost 5 million subscribers in 2023 as ad-supported subscriptions proliferated, per Leichtman data.

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I mean, one being that they started this year launching a handful of those bundles with competitors, but if you are a leader in streaming, like Netflix certainly is, and you have this massive, massive audience, all of these second or third tier of streaming services in terms of subscriber counts kind of need to piggyback off of you to increase their viewership.

TD Bank has posted fewer videos than RBC, at 2,500, but has attracted 80,500 subscribers. Its most popular videos also feature human-centric stories. Its top-viewed video is 3.5-minutes of TD Bank surprising its customers with gifts at the ATM. Chase has posted the fewest videos of any bank in this trio鈥攋ust 266鈥攁nd has picked up almost 65,000 subscribers.

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On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

The year of streaming price hikes: Streaming services became more expensive than ever in 2023, leading to a focus on bundles and cheaper AVOD tiers.

Amazon Prime鈥檚 massive subscriber base gives Prime Video a large potential audience. But it鈥檚 challenging to convert subscribers into viewers, even if they already have access to Prime Video. 蘑菇AV 3 in 10 Prime subscribers did not use Prime Video in 2024, according to Consumer Intelligence Research Partners (CIRP) data reported by Adweek.

Sports-centric streaming service Fubo also saw noticeable growth, putting it in competition with Comcast Xfinity鈥檚 recently launched bundle focused on sports programming and DirecTV鈥檚 MySports offering. By the numbers:. Disney entities accounted for 12% of overall TV consumption in January, up 5% overall.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Users can now only link out using custom buttons, which are only available for LinkedIn Premium subscribers. That could drive more Premium signups but hurt standard users鈥� ability to share external resources freely. Optimizing conversions: The activity and insight tools鈥� focus on button clicks can help creators understand how specific topics are performing and what kind of growth they are driving.

The company did not disclose its subscriber count, but said subscriptions rose 25% in 2023. LinkedIn previously stated its total 2023 revenues were $15 billion. Subscriptions and AI: LinkedIn was a major growth area for Microsoft last year as it launched some major business initiatives.

Even so, the number of paying subscribers on social media is small: Instagram now facilitates over 2 million creator subscriptions globally, but that amounts to just 0.13% of the app鈥檚 monthly users, per our forecast. Community and exclusivity are big draws for consumers.

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.