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Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

The streaming service also launched in the UK last year in an effort to capitalize on the market鈥檚 FAST viewership boom, though it faces stiff competition from entrenched streamers. What鈥檚 next: Tubi will have to prove that it can handle the large viewership that its broadcast is likely to attract in order to prove to new viewers and advertisers that its service is worth returning to.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. US in Perspective. A higher percentage of people in the US consume long-form content than in any other country in the world.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

Video viewership on the platform grew 36% YoY in fiscal Q2, per Digiday. Pivoting purpose: This video expansion is part of LinkedIn鈥檚 broader effort to rebrand itself beyond being a professional networking site to meet the rising demand for short-form videos. LinkedIn is positioning itself alongside Reels and Shorts as an alternative for video-driven social media content.

Amazon scores a win with 鈥淏east Games鈥�: The reality series from controversial YouTuber MrBeast attracted 50 million viewers.

YouTube鈥檚 strong CTV viewership growth highlights a shifting market. Despite missing revenue expectations, YouTube saw over a 130% increase in CTV views over the last three years, reflecting the platform鈥檚 growing influence in the streaming space. Netflix faces challenges in CTV advertising.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Latin America in Perspective. Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Central and Eastern Europe in Perspective.

But now we're also seeing them strike deals with premium streaming services like Netflix or Amazon Prime Video, and it's going to be very, very hard for these top name creators to resist those kinds of deals.

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.