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The current talent pool values quality of life, work-life balance, sustainability efforts, and diversity and inclusion. But instituting green-focused or diversity and inclusion programs isn鈥檛 enough. These values must be authentic and consistently reflected across the entire workplace.

Digging deeper: The wide array of cheap, trendy goods available on Chinese ecommerce platforms is proving irresistible to Gen Z consumers, who in spite of the generation鈥檚 stated commitment to sustainability are increasingly fixated on price.

Furthermore, mergers and acquisitions (M&As) will see an uptick as bigger banks chase customer growth and smaller ones chase business sustainability. Generative AI (genAI) adoption will also grow with big banks rolling out key use cases. Key Question: What trends will reshape banking industry dynamics in H2 2023?

This doesn鈥檛 mean brands shouldn鈥檛 aim to be more sustainable (or inclusive, or charitable), but rather that they need to be completely transparent about how and why they are doing it.

Today's topic is sustainability and resale. Okay, so sustainability, resale, circular economy. These are all words that get tossed around all the time. Suzy, can you break down some of the distinctions between what we're talking about here? Suzy Davidkhanian:. Sure. So I think sustainability is a catch-all in every industry.

With consumer spending projected to grow slowly over the next few years, consumers may trend toward buying less or buying products that last longer and are more environmentally sustainable. Brands increasingly need to communicate sustainability messaging to consumers. 鈥淚t鈥檚 not just through marketing and PR,鈥� says Samuel.

At the same time, positioning Perplexity ads as a premium alternative to Google could limit scalability and long-term sustainability, Cleevely wrote. Advertisers aren鈥檛 eager to test the new platform just yet, according to Zac Woolfolk, associate director of paid search at VML.

The industry鈥檚 focus for 2024 will likely be on harnessing new opportunities, diversifying services, and strategically navigating economic trends to foster sustainable growth.

What it means: Buying MFA inventory isn鈥檛 just hurting your ad spend returns, it's hurting the environment, which harms brand reputation in the long run. 鈥淢ore ad clutter leads to more ads, which results in higher emissions compared to other media,鈥� said Jack Smith, Chief Innovation Officer at DoubleVerify.

And now, with Gen Z鈥檚 strong interests in thrifting and sustainability, many fashion retailers are leaning into resale to acquire new鈥攁nd young鈥攃ustomers, foster loyalty, and establish another source of revenues. Key Question: What is the outlook for the online fashion resale market, and what are the key drivers of growth?

The mass affluent market is poised for sustainable growth. Over the course of the ongoing Great Wealth Transfer, older generations will pass $74.313 trillion to heirs globally, per UBS. And there are few brakes on mass affluent population growth in the long term: UBS notes that wealth mobility has increased even in the face of economic recessions.

It鈥檚 crucial as a retailer to 鈥渢hink about sustainability with your partners, even if it鈥檚 not visible to the consumer, because 鈥� it has to be a joint commitment,鈥� Davidkhanian said. A partnership with PepsiCo and Walmart, announced last July, will invest $120 million in sustainable farms and their improvement of soil health and water quality.

The inevitable shrinking of smaller FIs鈥� customer base poses a long-term sustainability challenge. And that customer base is a tempting and lucrative target for scammers. Older adults lose more than $36 billion to financial fraud every year, per data from the Better Business Bureau.

Survey says: Instagram surveyed Gen Zers around the world, finding that sustainable fashion choices, self-improvement, and activism will be top of mind for this generation next year. Instagram鈥檚 report also played up the importance of messaging, noting that Gen Z sends DMs to connect with others鈥攁nd that the majority have DMed a celebrity.

Sustainability can make resale a feature, rather than a caveat, for gift givers. Twenty-three percent of US and UK consumers said sustainability is a brand bonus when buying, according to an October 2022 survey from Coveo and Arlington Research. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Many seek out vintage or second-hand clothing and accessories because they align with their sustainability values while also delivering deals, including on more expensive luxury goods.

The videos show Gen Z鈥檚 interest in sustainability and hesitation toward over-consuming and over-spending. Like the other trends listed above, this isn鈥檛 necessarily something marketers should participate in, especially because social media marketers have a goal of selling products.

Despite some films not meeting industry expectations and debates on financial sustainability, Apple's approach has reaped rewards in critical acclaim and viewer engagement. The back catalog: Apple TV+ just added over 50 licensed films from Universal, Sony, and Warner Bros., including "Titanic" and "Spider-Man," to its "Great Movies" collection.

Yes, price will always be important, but shoppers may also value a product鈥檚 sustainability, functionality, innovativeness, or its ability to bring them joy. 2. Set yourself apart with fun partnerships and experiences. Brands can differentiate themselves from their competition by offering consumers a unique product or event.

High inflation and a growing awareness of sustainability are driving consumers to buy secondhand. AI could accelerate resale ecommerce even more, such as by authenticating luxury items and improving the quality of product descriptions. More like this:. The resale world is paying close attention to emerging technologies. Fashion brand participation in resale boomed last year.

The resale platform pushes sustainability as a value. 鈥淵es, it might cost the same amount, but it鈥檚 so much better for all of us if we buy secondhand,鈥� said Delory. 2. Look at metrics holistically. 鈥溎⒐紸V two years ago, I would have said, 鈥極h, it's all about CLV [customer lifetime value]. But you cannot measure CLV weekly,鈥欌�� said Halvorsen.

Sustainability and ethics are important, particularly for Gen Z. Conscious consumerism is now mainstream. Sustainability and other ethics-related considerations are at least somewhat important to 90% of beauty and wellness shoppers in the UK, US, and Germany, according to an August 2022 survey by Provenance. That rises to 96% when looking at 18- to 34-year-olds. Animal welfare is a top concern.

Subscriptions are more sustainable than advertising, but they don鈥檛 tend to be as lucrative. Only the most active social users are willing to pay, provided there is a real value exchange. And more US adults prefer social platforms to monetize via ads and ecommerce, per YouGov. Predictions. Meta won鈥檛 launch an ad-free subscription in the US in 2024.

Sustainability is no longer just a topic for conferences. Economic incentives for its embrace are proving just as persuasive as environmental ones. After nearly two years of conversation around carbon footprints, sustainability has begun to shape the behavior of the ecosystem鈥檚 biggest players.

To woo Gen Z, brands should prioritize sampling, innovative experiences, and sustainability. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.