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Target notched its first positive comparable sales growth in five quarters. Target customers focused on value in Q2, and many were reluctant to open their wallets until the moment of need. Total revenues: $25.45 billion (2.7% YoY). Total sales: $25.02 billion (2.6% YoY). Ecommerce revenues: $4.48 billion (8.7% YoY). Comparable sales: 2.0% vs. 1.07% estimate.

Why it matters: The ad didn鈥檛 mention compounded weight loss drugs, though it鈥檚 clear that companies like Hims & Hers were a target. Lilly and Novo Nordisk鈥攖he two biggest players in the weight loss drug space鈥攈ave been trying to push compounded GLP-1 sellers out of the market while pharma's big sellers like Ozempic and Zepbound were in shortage.

Loblaw Advance targets nearly 16 million PC Optimum loyalty customers. Similarly, the Triangle Rewards program (which includes the Mark鈥檚 and Sport Chek banners, among others) has about 11 million users. Click here to view the full forecast for Amazon ad revenues in Canada. Media buyers are increasing their investments and expectations.

Instead, Urban Revivo plans to build out local manufacturing capabilities near or in its target markets, starting with a production hub in Turkey. That will make the brand鈥檚 clothes as much as four to five times more expensive than Shein鈥檚 but will help save on logistics and tariff costs, keeping it competitive with local players.

Brands are questioning the value of a million impressions if they don't come from their target demographic. Instead, they're prioritizing meaningful engagement metrics like saves and shares that indicate purchase intent. As private messaging and interest-based communities gain prominence, brands need to rethink how they measure influence.

Yes, but: While Testimonials present a new way for brands on Instagram to attract target audiences, they aren鈥檛 guaranteed to be successful. Brands might end up falling back on old methods like incentivizing consumers to leave positive reviews. Influencers must also remain selective about which brands they endorse to avoid losing follower trust.

Target. Trustly. Visa. Walmart. Worldpay.

Banks can target potential customers more effectively by analyzing data on behavior, preferences, and financial needs. Personalize recommendations. Predictive analytics enable banks to offer tailored products, improving customer experience and cross-selling. And as we鈥檝e seen when smaller FIs punch above their marketing weight, personalization builds customer trust and loyalty.

In the past, Target has used digital twin tech to improve its supply chain and inventory management processes, improving its supply chain efficiency by 25% and reduced excess inventory by 15%, according to AI solutions provider TheCodeWork. 3. Optimizing inventory allocation.

Inflation heating up: The PCE Price Index rose 3.6% YoY in Q1 (or 3.5% after excluding food and energy), up from 2.4% in Q4鈥攚ell above the Fed鈥檚 2% target. Tariff-driven price hikes from companies like Stanley Black & Decker, Anker, Shein, and Temu could push that number even higher in the months ahead.

Unlike B2C influencer marketing that might target individual consumers, effective B2B creator content needs to resonate with multiple stakeholders involved in purchasing decisions.

The news: Adobe launched a Photoshop app for iPhones and iPads with tools to target younger consumers and on-the-go content creators. The app offers free features such as masking and layers, as well as Firefly-powered generative fill and generative expand. Paid features include premium AI tools like content-aware fill and object select, as well as the ability to sync to desktop.

The perception that gamers lack purchasing power stems from unnatural product integrations that target them, said Alex Blum, chief operating officer of Unity, which powered the software integration for in-game purchases. 鈥淭here鈥檚 a perception that this demo doesn鈥檛 have disposable income, but we know there鈥檚 already billions being spent on digital assets,鈥� he said.

Target could bolster its Circle 360 membership with Starbucks discounts, as there are already Starbucks Cafes in more than 1,700 Target locations. Sources. Accenture. AliExpress. Celtra. Commercetools. ISG. McKinsey & Company. Merkle. Shein. Temu. TikTok.

The Asia-Pacific region is a major target. Mobile ad spend in Southeast Asia hit $9.1 billion in 2023, yet only 51% of businesses in the region plan to adopt fraud detection tools despite heavy reliance on mobile apps. How it works: Fraudsters use a mix of sophisticated and simple methods to circumvent filters and farm impressions. Fake installs and event spoofing distort marketing data.

Digital channels like social media and paid search effectively engage target audiences and have a measurable ROI for increased marketing precision. Implementing a multi-platform advertising strategy to diminish platform-specific risks and avoid being overly dependent on any single channel will be critical, especially in light of a possible TikTok ban.

If creators can鈥檛 connect with their target audience, they鈥檙e less likely to stick with the platform. While alternatives like TikTok and Pinterest may still use a for-you algorithm, they have more dedicated and much larger user bases, per our forecast; a viral video on TikTok will still expose a creator to an audience of millions, but a viral Threads post won鈥檛 have the same reach.

Marketers must also identify the most effective social platforms to reach a target audience, work out deal terms between brands and creators, and comply with each community鈥檚 guidelines. This groundwork is increasingly being taken on by ad agencies that have expertise in healthcare and pharma. Ogilvy, Burson, and IPG Health all rolled out healthcare-focused influencer marketing services last year.

A strategic mindset shift鈥攑articularly at the beginning of a new marketing campaign鈥攃an help the brand and messaging resonate with target audiences.

Instead of deprioritizing influencer marketing in a period of tightened spending, brands can focus on value-driven messaging and partners that reflect their target consumer, opposed to those with aspirational lifestyles. Offering explanations on their pricing is another way brands can maintain this engagement, said Valle.

Some marketers do not target SMBs at all (14.3%) or focus 30% or less of their budgets on them (38.6%), according to the survey. Marketers鈥� hesitation to market to SMBs isn鈥檛 due to a lack of potential business. Some 58.1% of surveyed marketers have products or services designed for or heavily used by SMBs. And they see positive ROI from SMB marketing. SMBs are ready for more attention.

That includes the CEOs of Walmart, Target, and Home Depot, who met with President Donald Trump to warn him that tariffs would upend supply chains and lead to higher prices and empty shelves. While that messaging appears to now be resonating with the president, it鈥檚 a concern consumers have been highly aware of for some time.

"We bring in our target consumer and our customers to give us feedback on what we're deeming as innovation鈥�and also go through our normal product line," Hurley said. Beyond in-store feedback, Claire's maintains a dedicated consumer panel they consult approximately every six weeks to talk about 鈥渁nything that is going on in their world,鈥� Hurley said.

Brands could also be nervous about backlash to social causes: Target and Bud Light both saw sales suffer significantly in 2023 after the companies responded to criticism of Pride Day initiatives by pulling products from shelves and nixing social media campaigns. Our take: Brands that are moving away from DEI efforts are making political calculations.

Canada鈥檚 viewing landscape has shifted dramatically in the past decade, changing the way advertisers reach target audiences. Here are four charts that highlight key stats on the viewership of connected TV (CTV) and digital video in Canada. CTV viewership continues to rise. CTV viewership now rivals that of linear TV. Over the past decade, CTV viewership has increased 54.2%.