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With 27% of delays coming from barista knowledge gaps (internal data), AI assistance directly targets the largest service bottlenecks. A litmus test for AI integration: If Green Dot Assistant can cut wait times鈥攚hich is the top reason some Starbucks customers think twice about visiting, per Bloomberg鈥攖he company can prove that AI integrations solve real problems without replacing workers.

Zooming in: Avidity is beginning a phase 3 study for the drug candidate that targets the underlying cause of faciopulohumeral muscular dystrophy (FSHD). The muscle-wasting disease affects 45,000 to 87,000 people in the US and Europe but has no approved treatments.

The deal鈥檚 value could rise if LesserEvil hits certain performance targets. LesserEvil, known for its simple ingredients and minimally processed snacks like Funyon-style Moonions and avocado oil popcorn, brings a better-for-you spin to Hershey鈥檚 portfolio. Why it matters: With cocoa prices still soaring due to poor harvests in West Africa, Hershey is diversifying beyond chocolate.

Zooming in: While it鈥檚 unclear what tariffs on foreign-produced films will look like, a likely approach would target financial incentives provided by non-US governments, rather than consumer-facing costs like streaming fees or theater admissions. Still, the impact of these tariffs will be substantial.

Over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale, per IDC.

Unlike traditional vaccines that target specific strains, Generation Gold Standard will use technology that produces vaccines from chemically inactivated whole viruses, per the WSJ. This approach preserves the virus鈥檚 structural integrity while eliminating infectivity.

Fox One targets cord-cutters but intentionally avoids cannibalizing cable subscribers, who will receive access for free. Pricing hasn鈥檛 been revealed but is expected to match or exceed cable rates. The platform will coexist with existing offerings like Tubi, whose ad revenues keep rising, and Fox Nation, the latter of which will also be available as part of the Fox One bundle.

Jamal Bryant recently called for a 40-day boycott of Target because it 鈥渢urned its back鈥� on the Black community, reported CNN. Use this chart: Marketers can use this chart to illustrate the risks of taking public political positions and help them tailor messaging that will resonate with their core customer base. Related 蘑菇AV reports:.

This creator-first approach also targets influencers sidelined by mainstream platforms鈥攊t aims to be a safe, inclusive space for BIPOC, LGBTQ+, and disabled creators to elevate diverse voices. Unlike TikTok鈥檚 engagement-driven algorithm, Neptune lets users tailor their content recommendations, offering more control than other services.

Marketers should also target people who would be most affected by this law to make them aware of the implications while providing resources to help them prepare. This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

This marketing strategy targets the 83% of weight loss drug users who are intrigued by food products that are promoted as supporting GLP-1 users, per a September 2024 ADM survey. Nestl茅 has been the most active CPG brand adapting its products to align with GLP-1 user consumption trends.

Some retailers, such as Target, are just getting their affiliate programs off the ground, while others are further along. Walmart, for example, convened a creator upfront in October. Click here to view our full forecast for US retail media ad spending. Predictions. Creators will move into the RMN spotlight.

In a time of economic uncertainty and spending pullbacks, shifting attention to target key demographics like Gen Z and Gen Alpha can drive purchases. Social media and YouTube dominate discovery for younger generations and aren鈥檛 vulnerable to spending cuts, making them essential for an effective strategy.

Wingstop, which went public 10 years ago, raised its long-term growth target to 10,000 locations worldwide; it currently has more than 2,500 restaurants. At the same time, major QSR brands long known for their beef dishes are leaning into chicken. McDonald鈥檚 recently added McCrispy Strips as a permanent menu fixture, and Taco Bell brought back Crispy Chicken Nuggets last month for a limited run.

But sponsoring influencer posts and buying ads on their posts are really just ways for marketers to target their audience. And it continues to attract more ad dollars: We expect influencer marketing spending to cross $10 billion in the US by 2026. GenAI can help brands evaluate where to spend that money. How will it create impact?

The goal is getting 75% of Puma鈥檚 target audience in key countries to see the video at least twice, said Teyssier. Campaign pre-tests in the US and Germany ranked in the top 15% of the most effective ads in driving sales and in the top 1% for the predicted long-term market share growth, according to Puma.

Based on our rebranding guide, Hanover鈥檚 refresh could resonate with its current and target customers, because the bank:. Maintained its core values of trust, stability, and progress, which have been foundational to its identity since 2009. This shows the bank has kept its original DNA intact.

Marketing in Australia may shift to target parents more directly as gatekeepers to younger audiences.

To tap what growth does exist, financial institutions (FIs) must understand whom to target and how to build relationships with them. Here are four charts on our outlook for digital account opening growth. Digital account opening growth will slow next year before ticking back up.

That means financial institutions (FIs) that use genAI to supercharge their marketing might be creating content that better resonates with their target audience, while simultaneously improving the team鈥檚 efficiency and costs. But don鈥檛 forget to create a genAI roadmap before using this strategy.

The number of retailers now with third-party marketplaces includes big-box giants like Walmart and Target, specialty retailers like Lowe鈥檚 and Michael鈥檚, and smaller companies like children鈥檚 brand Janie & Jack. That list will soon grow to include Best Buy, which will launch an online marketplace in the US for the second time this summer.

In the next 30 days, the administration will convey price targets to pharma manufacturers to bring US drug prices in line with comparably developed nations. If drugmakers don鈥檛 comply, the government says it will propose a rulemaking plan that imposes most-favored nation pricing while allowing more lower-cost drugs to be imported from overseas.

Highlighting its ability to reach these demographics over other platforms could attract advertisers and creates looking to target this audience. The platform can make a push to attract more creators and brands by investing in a TikTok migration option that simplifies cross-platform content adaptation, similar to what YouTube has already done.

It鈥檚 unclear if Trump would target Medicare Part B or Part D in his proposal (Part D accounts for much more drug spending)鈥攂ut either option would be another blow to the drug industry, on top of price cuts under the IRA and looming tariffs on the sector.