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Social media, which is a more likely source of disinformation than traditional media, was the primary source of information for 56% of younger respondents ages 18 to 29, according to Abacus. Digital time spent will outpace traditional media by a factor of almost 2-to-1. Digital will account for 63.0% of total media time spent this year. It first surpassed traditional media in 2017.

For advertisers and traditional media companies, understanding and adapting to this evolution becomes increasingly crucial to remain relevant to younger audiences. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

Social media creator revenues: Revenues generated by US-based creators on social media; excludes revenues generated on traditional media properties; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube). Creators are breaking into podcasting more than ever before. US creator podcast revenues will approach $1 billion this year, per our forecast.

Digital media, traditional media, and total media ad spending will all grow faster worldwide this year than in 2023. After two years of relative malaise, the outlook is very positive on a global scale and in every major region.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Executive Summary. Globally, time spent with media peaked last year. In H1 2024, 10 of the 11 media categories measured in the GMI Report saw slight declines YoY. Only average time spent with mobile devices maintained its engagement level.

Traditional media remains in the mix. Digital is undeniably the powerhouse in Spain's advertising sphere with a 47.6% share, per InfoAdex. But data reveals a country that still values traditional media, as TV holds a 29.4% stake, and radio and newspapers remain in play. The smallest portions go to cinema and Sunday newspaper supplements, which garner minimal shares of 0.3% and 0.1%, respectively.

TikTok, World Health Organization join forces to combat medical misinformation: After being scrutinized for the impact that misinformation on its platform has had on younger users, TikTok is taking a page out of YouTube鈥檚 book to fight it.

Latin America traditional media spending bounces back: Recovering out-of-home advertising will help lift outlays to prepandemic levels.

This even-year cycle of recurring major events consistently keeps traditional media afloat. TV and other traditional media are still very important in many major markets. TV still matters a great deal to marketers in much of Europe and India.

Streaming investments drive Paramount鈥檚 layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.