Time spent with online video grew 18% in 2024, with YouTube claiming 92% of all online video consumption. Eighty-nine percent of that consumption was on mobile devices, making mobile a leading platform for video viewership.
On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.
YouTube consumption is now far more than just mobile. In key markets like the US, YouTube viewership on TV now surpasses mobile, per a February blog post from YouTube CEO Neal Mohan. And the amount of long-form video content available on the platform has made it a formidable player in the TV landscape. As to connected TV (CTV), only Netflix outperforms YouTube in monthly viewers in the US.