X (formerly Twitter) is shedding users, but its time spent will still decline less than 1 minute per day this year. Reddit is still growing well, but not enough to make a dent in its time spent figure on a national scale. TikTok and Spotify surge up the rankings when time spent is calculated just among users.
Report
| Mar 21, 2024
Last summer, a user’s post on X (formerly Twitter) called attention to rising prices at McDonald’s, igniting an online debate around the affordability of fast food and the general cost of dining out. Fewer people went out to eat in 2023, but those who did dine out spent more. Sales at food service and drinking places rose just over 11% in 2023, per US Census Bureau data.
Report
| Apr 24, 2024
The social app’s porous data security could undermine trust. Its decentralized vision won’t matter if users feel their content is AI fodder without consent.
Article
| Dec 2, 2024
The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.
Report
| May 20, 2024
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| Jan 1, 2025
Source: ĢAV
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| Jan 1, 2025
Source: ĢAV
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| Jan 1, 2025
Source: ĢAV
Chart
| Jan 1, 2025
Source: ĢAV
X (formerly Twitter) has only 29 people on its content moderation team who speak proficient Spanish, and two who speak Italian. That team has 1,535 English speakers. Our take: Investing in translation tool development and multilingual employees is a direct way to engage a bigger audience and ensure that content moderation tools, user feeds, and support teams can serve a broad range of consumers.
Article
| Sep 25, 2024
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| Dec 31, 2024
Source: ĢAV
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| Dec 31, 2024
Source: Adelaide
I mean if we're talking about Twitter, and this is an apolitical statement, I think Mr. Musk has been busy doing other things and ruining his platform from my understanding, and that users are fleeing in droves. I don't think he got around much on the payment side of the business. Rob Rubin:. All right.
Audio
| Jan 14, 2025
Physicians go to Facebook (47%) and LinkedIn (40%) for professional reasons, but far fewer use Instagram (26%), YouTube (25%), X (formerly Twitter, 20%), and TikTok (7%), per LiveWorld. But physicians do spend time on public social platforms for personal reasons.
Report
| Feb 21, 2024
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Verizon posted on X (formerly Twitter) on Monday that service had been mostly restored but didn’t explain what led to the outage. Why it’s worth watching: Verizon’s latest outage coincided with the devastation wrought by Hurricane Helene along the Southeastern US, leaving thousands of people disconnected.
Article
| Oct 1, 2024
On January 31, 2024, the CEOs of Discord, Meta, Snap, TikTok, and X (formerly Twitter) testified in Congress about child exploitation on their platforms. The platforms are taking new steps to address the challenges and change the perception of their apps.
Report
| Mar 8, 2024
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| Dec 27, 2024
Source: Jakpat
The news: Social media platform Bluesky hit 10 million users last week, benefiting from Brazil’s ban of X (formerly Twitter). Bluesky gained 2.6 million followers in the days after X’s ban in August—more than 85% of those were Brazilians. The platform added video-posting capabilities this month and includes features such as reposting, likes, and direct messaging.
Article
| Sep 23, 2024
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| Dec 24, 2024
Source: NetRatings Japan Inc.; Nielsen
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| Dec 24, 2024
Source: NetRatings Japan Inc.; Nielsen
For context, that’s on par with the number of daily active mobile app X (formerly Twitter) users in the US in February 2024, per Sensor Tower—or close to one-tenth of the population, based on the US Census Bureau’s latest figures. There is also a long tail of non-monetizing creators desperate to score their first brand deal. That means competition for deals is fierce.
Report
| Apr 12, 2024
In spring 2023, spoofed social media accounts and misinformation posts by bots on Reddit and X (formerly Twitter) contributed to the collapse of First Republic Bank by causing catastrophic deposit runs. There have also been reports of scammers impersonating banks on WhatsApp to defraud customers.
Report
| Apr 19, 2024
The FTC’s 2024 study covers services owned by Amazon, Meta, YouTube, TikTok-owner ByteDance, X (formerly Twitter), Discord, Reddit, WhatsApp, and Snap. The agency said that the problematic data collection and ad targeting practices it found are consistent across the companies and that inadequate guardrails encourage “ever-more invasive” data collection.
Article
| Sep 20, 2024
The news: The insurance industry is fact-checking former President Donald Trump for a post on the social media platform X (formerly known as Twitter), in which he wrote: “Your Automobile insurance is up 73%—VOTE FOR TRUMP, I’LL CUT THAT NUMBER IN HALF!”. The Insurance Journal looked into where Trump got that data point and whether a president can indeed reduce auto insurance premiums.
Article
| Sep 30, 2024
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| Jul 10, 2024
Source: Attest