So it's places like US, Spain, Italy, Norway, UK that are the most likely to own those smart, slightly nice-to-have devices. It's in parts of Asia in particular where we see the other end of the spectrum, where ownership is lowest. If I can fly the flag for the UK for a second, we are the top country in the world for tablets, smart TVs, games consoles, smart home products, and smart watches.
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| Oct 28, 2024