TikTok has made several moves to prove its economic impact in the US. Beyond generating significant ad revenues鈥擳ikTok will bring in $14.78 million in US ad revenues this year, second only to Meta鈥攖he platform emphasized that millions of US jobs and businesses benefit from TikTok, and highlighted that the app contributed $24.2 billion to the US GDP in 2023 alone.
The trend: US consumers trust the pharma companies that advertise the prescription drugs they鈥檙e taking. Our take: Pharma companies can take heart in knowing the people who take their drugs trust them and their advertising. But it鈥檚 also an opportunity for precise data and media targeting to reach new consumers who would be interested in their medication鈥攗ndiagnosed people or competitors鈥� patients鈥攁nd receptive to learning about them.
Facetune, the photo editing app from Lightricks, has expanded from digital screens into the physical world with its first out-of-home (OOH) ad campaign in the US.