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This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending鈥攁nd 10.2% of total video ad spending鈥攂y the end of 2023.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

The platform has transformed content discovery and consumption:. 50% of US TikTok users report reading more due to BookTok influence, according to one 2023 study. BookTok authors have experienced a 66% sales surge, according to NPD Group. Huang's series has sold over 12 million copies globally. Traditional retailers are adapting to the trend:.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

The National Retail Federation (NRF)鈥檚 Big Show is happening in New York City this weekend, and will offer an opportunity for retail media networks (RMNs) to pitch themselves to advertisers. Even though retail media is huge鈥攅xceeding $62 billion in US ad spend this year per our forecast, most of those ad dollars will go to the biggest RMNs. The remaining players are vying over the same $8.58 billion that isn't scooped up by Amazon, Walmart, or Target.

DirecTV and Dish are now urging US District Judge Margaret Garnett to reinstate the injunction, arguing the merger circumvents antitrust concerns. Catch up quick: Earlier this week, Disney's Hulu + Live TV and Fubo said they would be merging, with Disney retaining a 70% ownership stake while Fubo management continues to run the venture under the Fubo brand.

Programmatic鈥檚 share of the US display ad market continues to inch upward, despite ongoing disruption from privacy changes. This deck will:. Contextualize programmatic ad spending growth. Explore major challenges shaping programmatic budget allocations. Examine the position of retail media in the programmatic ecosystem.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

As connected TV takes center stage in advertising, brands are turning to creative strategies that capture attention and maintain audience engagement. Strong branding and frequent updates to campaigns are key to staying ahead in the competitive streaming space.

Consumer-facing features like Samsung鈥檚 Vision AI are enhancing consumer AI accessibility鈥攔eshaping content discovery and opening new advertising strategies.

Comcast鈥檚 streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.

鈥淭here is some AI fatigue out there,鈥� said Danetz, 鈥渟o leading with AI is not as much a priority for us as leading with the advanced outcomes we can deliver for brands.鈥�. Ogilvy, for example, is tapping AI to deliver personalized experiences for fans in the growing world of women's sports.

We expect US retail media CTV ad spend will grow 45.5% in 2025 to $4.99 billion. This isn鈥檛 Disney鈥檚 first foray into the retail media space. The company has previously partnered with Walmart Connect and Kroger Precision Marketing on streaming solutions. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.

The platform allows for region-specific targeting, showing different products to different audiences (think Dunkin' in the US versus Tim Hortons in Canada). Growth snapshot: Evidence suggests that Rembrand has a strong trajectory. Rembrand's revenues grew sixfold YoY as major brands like Pepsi, L'Or茅al, and Charles Schwab integrated virtual product placement into their campaigns.

2025 is a crucial year for Netflix鈥檚 future: The streaming leader鈥檚 first sports rights deal begins in days, teeing up future opportunities.

"I am excited to see how AI continues to support efficiencies, accessibility, and positive impacts to the work that all of us do each day. With this in mind, I do hope that we as an industry don鈥檛 lose sight of the tangible, real moments that brands can create for consumers in real life and over the next 25 years.".

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.