蘑菇AV

The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.

CTV inventory has surged, but the linear TV ad market remains much larger.

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

AI-enabled CTVs also create a fertile ground for targeted, immersive advertising on home screens and in-stream video ads鈥攈elping brands connect with consumers. We forecast that combined TV and CTV ad spending will increase by nearly $2 billion between 2024 and 2028. Our take: Strategies like virtual product placement and region-specific targeting can be placed within CTV interfaces like Vision AI.

Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.

鈥淎 Minecraft Movie鈥� exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.

Ads Creative Studio facilitates the creation of multiple YouTube video ad versions and customization of display ads. Automated Ad Campaigns (high impact, easy to implement). Why genAI? GenAI offers powerful tools for each stage of the ad campaign process and can significantly enhance ad creation, assist with placement decisions, and contribute to ongoing optimization.

But, banner ads remain the workhorse of their businesses: There are roughly three times more banner ads for sale across the web than video ad units, according to Sincera data. For most of the preceding decade, advertiser investment in nonvideo programmatic display was reliably strong, with a compound annual growth rate (CAGR) of 19.6% from 2016 to 2020, per our forecast.

Video ad spending will top $100 billion in 2024, reaching $111.6 billion. Why it matters: The digital advertising landscape shows strong momentum. Double-digit-percentage growth is expected to continue through 2026. Growth will moderate to 9.7% in 2027 and 9.2% in 2028 due to tougher comparatives. Display advertising continues to gain share over search, reaching 56.4% of digital spend in 2024.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.