Ä¢¹½AV

Last fall when the partnership with Nielsen was proposed, the Video Advertising Bureau and other streamers and broadcasters penned a letter asking the measurement giant not to go through with the deal, which prompted Nielsen to back off.

The JIC’s members include major networks and programmers, agencies, and the Video Advertising Bureau, a trade organization. It’s spearheaded by OpenAP, an advanced TV advertising venture co-owned by Fox, NBCUniversal, Paramount, and Warner Bros. Discovery. But not everyone has bought into the JIC. Notable absences include YouTube and Disney.

Retail still lags in video ad spending, despite growth. The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years. Retail remains less likely to buy video ads than most industries.

YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

Focusing on video ad inventory will give advertisers familiar with typical ad channels on The Trade Desk’s DSP a familiar way to test Spotify’s advertising features. The company has spent the last few years significantly expanding video capabilities and encouraging major podcast producers to make video versions of their shows.

Key stat: 61.9% of US consumers trust video ads at least some of the time, putting the format ahead of sponsored content (57.0%), affiliate ads (55.1%), targeted ads (54.5%), and banner ads (50.7%), according to Ä¢¹½AV data. What it means: The majority of consumers trust all of these ad formats at least some of the time, meaning advertisers should use a healthy mix.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.

Bandwidth-hungry digital video advertising has followed that trend, which equals greater emissions. Streaming is better for the environment than standard online video delivery. Although streaming video accounts for higher emissions than standard (static) display, it is at least more efficient than regular in-banner video, whereby an entire video ad is loaded to a site/platform.

AI can assist with concept brainstorming, narrative writing, quick visualizations, storyboarding, and video ad production. For audience targeting, AI can identify high-intent households that are most likely to convert based on behaviors and in-market signals. AI can recommend relevant keywords, to help advertisers find receptive audiences.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

A large majority (88%) of US marketers are investing in on-site retail media display, banner, and video ads, according to January 2024 data from the Association of National Advertisers (ANA). Another 83% say they’re investing in on-site search ads, demonstrating the continued importance of lower-funnel/performance marketing tactics.

Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Best Buy, in partnership with media agency PMG, ran a geotargeted campaign in select stores, leveraging TV screens to run video ads promoting a collection of holiday pajamas sold by a nearby apparel retailer. Albertsons, as part of a pilot test for its non-endemic program in partnership with Rokt, ran ads on customers’ online checkout page featuring a free month of Hulu.