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Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses. After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

The retailer held at least 10 sales events this year—from sitewide events like its Big Spring Sale and Prime Day to vertical-specific sales like Amazon Gaming Week and the Amazon Book Sale. Those events have helped establish Amazon as a destination for year-round deals and recruit new Prime members.

Bukalapak will focus instead on virtual products like mobile phone top-ups, gift cards and vouchers, utility bill payments, and credits for video games or mobile apps. Blibli.com market share will stay flat. The platform continues to expand its omnichannel strategy, enhancing consumer touchpoints and delivering an integrated shopping experience.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.