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AI Search is the newest feature on 蘑菇AV PRO+. It helps you streamline research, delivering context-driven answers in seconds. No more endless searching. Just relevant insights to power your strategy. Stay ahead with AI Search. Why wouldn't you? Exclusively on PRO+. Learn more on our website, emarketer.com. (00:28):. Hey, gang. It's Friday, April 4th.

Dederick pointed to Amazon鈥檚 combined DSP, proprietary search, and Prime Video inventory as signs of closed-system behavior that echoes Google鈥檚 tactics. He argued that Amazon should avoid self-preferencing and instead take a more 鈥淢eta-like鈥� approach, focused on monetizing its owned channels rather than locking out rivals. The remarks come as Amazon鈥檚 advertising revenues continue to surge.

CMOs are using AI to boost efficiency without sacrificing strategy or brand voice. LinkedIn uses AI to streamline reporting and accelerate marketing decision-making, allowing teams to act on insights faster. Farfetch鈥檚 Nick Tran sees AI as a tool for scale, especially in content and workflow management. But he insists it should support, not replace, human creativity.

Abandoning its EV ambitions, Apple focuses on AI-driven services and devices, aiming to lead on-device innovation while navigating fierce competition and regulatory battles

While Google faces mounting pressure from Bing鈥檚 ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

RTO policies clashed with remote-work culture as AI-driven layoffs swept through industries, highlighting a shifting balance between workforce stability and technological adaptation.

The news: Baidu has launched MuseSteamer, an enterprise-only AI tool that converts images into 10-second videos using three output modes鈥擳urbo, Pro, and Lite鈥攚hile upgrading its core search engine to support multimodal inputs. The tool targets businesses looking for scalable, automated creative output. Our take: With nearly half of marketers and creators now using AI for video daily, Baidu is doubling down on the enterprise market. MuseSteamer distinguishes itself from consumer-facing tools by offering speed, reliability, and tight workflow integration. As video becomes the default for content, the winners will be platforms that deliver pro-grade output without creative friction.

Visual Intelligence lets users instantly learn about places or objects by aiming their iPhone cameras to enable Google Search or ChatGPT results. ChatGPT is accessible from Siri or Writing Tools in Notes or Mail apps. Image Playground allows users to turn concepts, descriptions, and people from their photo library into creative images in various styles.

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Our forecast for time spent with media has held relatively steady throughout 2024, but several important milestones are on the horizon.

As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It鈥檚 too soon to make projections, but the potential for significant sums of audio search advertising is there.

By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.

According to a September 2024 TopRank Marketing survey, 39% of B2B marketers say in-person events are among the most effective content types in their influencer programs鈥攔einforcing the value of using credible third-party voices to amplify reach and relevance. 9. Create an always-on event strategy. Events should fuel year-round engagement.