蘑菇AV

But it still ceded some ground to competitors like Reels and YouTube Shorts. Reels use ticked up over the last several weeks, per data cited by Digiday, and creators spread their presence across multiple apps due to the looming uncertainty, drawing attention to competing platforms.

YouTube is essential for long-form and educational content and important for searchability. YouTube supports free long-form content, which is valuable for audiences deeper in the funnel who seek detailed information, making it a significant and cost-effective platform for B2B decision-makers. AI is increasingly playing a role in video production.

The company also reached a settlement in principle as part of a legal conflict dating back to 2019 that alleged Google breached children鈥檚 privacy regulations by monitoring YouTube viewing habits to deliver personalized advertisements. Zooming out: The settlements come amid a sea of legal battles for Google that are chipping away at its market position.

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.

For example, we consider any revenues generated by creators via YouTube Podcasts to be social media revenues. Plenty of podcasters also post video clips of their recordings on social platforms, where they can be monetized. Click here to view our full forecast for US digital audio creator revenues. Podcasts are a top creator content distribution channel.

TikTok has three times more viewers than Twitch in the US, while YouTube has over six times the audience, per an 蘑菇AV forecast. The majority (85%) of Twitch content is gaming related versus 16% of YouTube content, according to Stream Hatchet. Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek.

Fighting ad blockers to preserve revenues: YouTube鈥檚 global trial restricting video playback for ad-blocker users also nudges them toward YouTube Premium.

As YouTube doubles down on long-form CTV content, Vimeo鈥檚 move positions it as both a platform and partner for serious creators ready to scale on their own terms鈥攁nd become less reliant on other platforms.

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

Netflix鈥檚 latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

Marketers should leverage Instagram and TikTok (Gen Z鈥檚 top social platforms), as well as YouTube, to identify creators that appeal best to younger audiences, engender authenticity, and align with the social values of the media buying brand. Nice-to-have device ownership is not universal.

BuzzFeed has implemented multiple rounds of layoffs, closed its news division, and sold off businesses like Complex and First We Feast, which created the hit YouTube series 鈥淗ot Ones.鈥�. This year, the company will lay off about 5% of employees at The Huffington Post, which it acquired in 2020.

The platform can make a push to attract more creators and brands by investing in a TikTok migration option that simplifies cross-platform content adaptation, similar to what YouTube has already done.

Meta contends that both apps would not have scaled without its investment and integration, and points to continued competition from TikTok, YouTube, and other global platforms, according to Axios.

Temu slashed its budget across Meta, X, and YouTube by 31% in April, while Shein reduced its US ad investment by 19% in the same period. Temu and Shein also cut Google Shopping ad spend in April.

The company said in February that it will ramp up advertising investments this year, with new ads across platforms like YouTube and AppLovin. Housing market headwind: The housing slump is another hurdle for the furniture sector. High home prices and mortgage rates are keeping many buyers locked out of homeownership, which is a major driver of furniture purchases.