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Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.

Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit鈥檚 main revenue source.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Scopely鈥檚 $3.5 billion acquisition of Niantic鈥檚 games division strengthens its position in mobile gaming. Pok茅mon Go鈥檚 live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.

AI and ad revenues lift Microsoft鈥檚 fiscal Q1: Company鈥檚 AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Healthcare and pharma ad spending will eclipse $30B this year: Even as advertisers spend more on digital channels, traditional media will remain a big focus for healthcare and pharma due to the older demographics they target.

ChatGPT鈥檚 new offering can challenge Google鈥檚 search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.

惭别迟补鈥檚 ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.

The tool could shift users away from Google and Bing, embedding AI search across 惭别迟补鈥檚 ecosystem and unlocking fresh ad revenue streams.

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

奥补濒尘补谤迟鈥檚 ad business fuels operating income growth: Retail media revenues jumped 29% driven by marketplace expansion.

By integrating Reuters content, Meta aims to enhance its AI鈥檚 credibility and drive ad revenue while carefully reentering the news domain.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

Google offers thousands in ad credits for Demand Gen: Advertisers are encouraged to use the tool as it undergoes changes, but there are many kinks to iron out.

Paywalls, contextual ads, and in-platform transactions could enhance Reddit鈥檚 profits without alienating its community-focused user base.