Restaurant spending led the gains, jumping 6.3% YoY, along with goods categories such as jewelry (4.0% YoY), electronics (3.7% YoY), and apparel (3.6% YoY). Department stores continued to struggle: Sales rose just 1.6% YoY. The trends: A fuller picture of the holiday season will emerge after the new year, once data includes the critical post-Christmas week.
Article
| Dec 26, 2024
Rather than competing through mass advertising against giants like Nike and Adidas, Hoka built measurable growth through targeted communities of ultra-runners and fashion enthusiasts. Its distinctive designs became revenue drivers by fostering genuine belonging. This community-first approach creates what impact.com calls the “authenticity flywheel”—a measurable cycle of advocacy and growth.
Article
| Jan 23, 2025
In-store styling, traditionally offered by luxury department stores, may become more popular among fast-fashion brands, with some help from technology. For example, H&M’s SoHo store in New York City features smart mirrors in the fitting rooms that can identify customers’ products and provide personalized recommendations.
Article
| Jan 2, 2025
Rue21 shares 47.3% of its customers with TikTok Shop, the third highest overlap behind Depop (50.9%) and Fashion Nova (49.7%). Because of this, Rue21 could be the biggest winner if TikTok is banned in the US. The key stat: 46% of US Gen Z consumers don’t drink alcohol because they’re just not interested in it, the top reason for abstaining, per a recent survey from Attest.
Article
| Jan 17, 2025
Still, Shein remains a heavyweight in the US and UK fast-fashion scenes as younger shoppers snap up its cheap, trendy products.
Article
| Dec 19, 2024
Over the longer term, merchants like grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven’t dissipated and risk remains.
Article
| Jan 9, 2025
And they will still be interested in sustainability and resale while engaging with fast fashion and microtrends. 2. Trends are moving too fast to track. New products and styles are popping up daily. “Communication just keeps moving at a faster clip,” said our analyst Suzy Davidkhanian.
Article
| Jan 16, 2025
The Puig-owned beauty company’s newest ad campaign features supermodels Jourdan Dunn and Kate Moss alongside the brand’s most imitated products, meant to convince shoppers that they’re worth the splurge, per Business of Fashion.
Article
| Jan 13, 2025
Three-quarters of the retailer’s share gains in 2024 came from higher-income consumers visiting Walmart for groceries and general merchandise like apparel. They’re also willing to pay more for faster delivery options. Walmart is courting those customers with a broader array of premium products across a number of categories, including grocery, beauty, and apparel.
Article
| Dec 30, 2024
Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.
Article
| Jan 9, 2025
In addition to GapStyle, the retailer’s various strategic collaborations—with apparel brands such as Cult Gaia and Palace and movie franchises including “Wicked” and “Star Wars”—have injected fresh energy into a brand that had gone stale. Consumers have taken notice; Gap Inc.’s sales have grown for four straight quarters.
Article
| Dec 17, 2024
For instance, they could ask for outdoor enthusiasts to launch new trail running shoes. GenAI can also help define richer and more numerous personas to help with targeting strategy. With more details on each cluster, advertisers can build messages that will resonate with the clusters and identify channels to reach them. How easy is it to implement?
Report
| Oct 30, 2024
Last year, food and beauty/apparel saw some of the biggest gains in retail media ad spending in the US, per MediaRadar. Given that the UK is a fast follower of US trends, we can expect something similar for this market. Computing products/consumer electronics and financial services are returning to reality. For these industries, the pandemic bump is over.
Report
| Sep 19, 2024
Demand for discretionary goods such as apparel and beauty remains subdued: Sales in the two categories fell 4.5% YoY and 26.5% YoY, respectively, in November, per the National Bureau of Statistics of China. Even in sectors where demand is recovering, such as travel, Chinese consumers are being more measured with their spending.
Article
| Jan 3, 2025
That number was even higher in April 2024, when 83% of UK consumers were members of supermarket loyalty programs, ahead of beauty and personal care (33%); restaurants (31%); and clothing, shoes, and accessories (29%), per Capterra. The UK’s leading supermarkets are driving loyalty participation with member pricing.
Report
| Jul 17, 2024
“Our advertisers, both consumer packaged goods (CPG) brands and restaurants, can utilize our data, find display or other Trade Desk inventory across the wider web, and then bring it back to DoorDash in a closed-loop fashion, so they can actually track attribution,” said Toby Espinosa, vice president of DoorDash Ads.
Article
| Jan 15, 2025
German fashion retailer ĢAV You is planning to implement the consumer-to-manufacturer (C2M) model pioneered by Shein and Temu, whereby production is driven by vast quantities of consumer data that predict consumer wants and needs. The company will run its own operations using factories in Europe and Turkey.
Report
| Dec 11, 2024
The D'Amelio sisters have expanded into fashion partnerships with luxury brands like Louis Vuitton and Valentino. Emma Chamberlain moved into the co-CEO position at her coffee company, showing creators' evolution into serious business leaders.
Article
| Dec 17, 2024
A) Clothing/accessories B) Gift cards C) Toys D) Books. Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation. December 23, 2024. In which area will digital ad spend grow the fastest next year? A) North America B) Western Europe C) Middle East and Africa D) Latin America.
Report
| May 7, 2025
Off-price retailers like Burlington, Nordstrom Rack, Ross Stores, and TJX are thriving in the era of economic uncertainty as consumers’ financial anxieties drive them to seek cheaper places to purchase apparel, accessories, and home goods.
Report
| Aug 30, 2024
Access to Amazon’s product selection could also open up more product categories to social commerce, which is still weighted toward beauty and fashion, for example. Shoppers pulling back from Amazon in favor of social platforms could put partnerships at risk.
Report
| Dec 2, 2024
The news: Once-storied department store Lord & Taylor is getting a second life as an online-only luxury off-price retailer, per Business of Fashion (BoF). The brand—now owned by Regal Brands Global—will also sell Lord & Taylor-branded merchandise, manufactured by licensees. The website is slated to launch in mid-December with apparel, footwear, accessories, and handbags.
Article
| Dec 6, 2024
Our take: As usual, CES didn’t disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever. While automation and AI might simplify daily life in some ways, in others, we can expect them to replace jobs and limit privacy—not just for those who purchase the tech but also for unwitting bystanders.
Article
| Jan 10, 2025
While user approval of AR shopping apps has grown from 8% to 17% between 2019 and 2024, most consumers still prefer conventional methods for online apparel shopping. Nearly half rely on size guides, while 28% opt for a buy-and-return approach. Current virtual try-on technology sees limited use at 6%, suggesting the benefit of gradually introducing newer fitting solutions.
Report
| Feb 13, 2025
It partnered with Sephora, Amazon, and Babies R Us; relaunched tween apparel brand Limited Too; and increased its assortment of branded apparel at the expense of its private labels. But those initiatives have failed to move the needle on sales—and in certain cases backfired.
Article
| Nov 27, 2024