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For example, it recently began asking some apparel suppliers in China to set up new production capacity in Vietnam, per Bloomberg. But it isn鈥檛 clear how much those adjustments will upend its business model by driving up its prices and squeezing its profit margins.

Clothing and footwear are also regular social commerce purchases. Fashion brands such as Asos have reported strong sales on TikTok Shop. However, there are fears that the 鈥淭ikTok Hauls鈥� trend鈥攚here social media users post videos of themselves trying on products and asking viewers whether they should keep or return them鈥攊s contributing to the problem of surging returns in the UK.

Despite past controversies, Demna has a track record of turning fashion houses into cultural powerhouses. 7. Edible Arrangements. Rebranded as Edibles.com, Edible Arrangements announced a THC and CBD product marketplace鈥攎arking a shift from fruit bouquets to cannabis.

The trend: From luxury fashion to outdoor gear, a flurry of mergers and acquisitions is underway in retail as companies streamline their portfolios and expand into adjacent segments. Tapestry struck a deal to sell its Stuart Weitzman brand to footwear conglomerate Caleres, parent of Allen Edmonds, Sam Edelman, and Vince, per The Wall Street Journal.

The deal is not comprehensive and doesn鈥檛 include high-volume consumer categories such as apparel, electronics, toys, furniture, and household items, so it is unlikely to have a material impact on inflation鈥攂ut UK consumers might benefit from reduced prices on some products, including:.

Sales in the home, seasonal, and apparel categories declined in the same period. That shift has allowed the retailer to grow its grocery share, but at the expense of its profit margin, which fell eight basis points YoY to 29.4%. Exposure to lower-income households also makes the chain vulnerable to potential changes in SNAP funding.

That strategy worked well for fellow D2C startup Rothy鈥檚: The sustainable shoe brand had its best year on record in 2024 after it began testing wholesale relationships with Amazon, Nordstrom, Bloomingdales, and Anthropologie and expanded its brick-and-mortar footprint. Sales rose 17% YoY to $211 million, considerably outpacing the broader footwear market, which was flat in 2024.

Google demoed an online shopper asking Gemini to suggest what clothing to pair with jeans they were looking at. It's the latest example of how AI is moving beyond text-based prompts and becoming a voice and video contextual assistant for consumers. AI is coming out of its shell: AI features are becoming more context aware.

Singapore fashion retailer Zalora launched a genAI-powered chatbot capable of conversing in multiple languages, which can answer queries and provide personalized information on orders, deliveries, and returns. However, consumers are still split on AI chatbots.

While a number of premium beauty brands have started selling via TikTok Shop since it launched in the US in September 2023, luxury fashion labels have been hesitant to set up in-app storefronts and use the platform for more than marketing. Senior luxury buyers are a key audience for livestreaming.

Even though only 43% of luxury consumers feel optimistic about the overall economy, per Saks Global. 66% of US consumers said they use AI features when shopping for fashion online, according to the data. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Lamar teamed with fashion designer Willy Chavarria to launch a special edition clothing line inspired by Lamar鈥檚 halftime show, available at Fanatics and the official NFL Shop. The line represents the latest way a halftime performer has sought to capitalize on their gig.

These brands, spanning various verticals such as beauty, household, pets, and accessories, have seen success with paid social advertising on platforms like Meta, TikTok, Snap, and Pinterest. The company鈥檚 ecommerce gains during the 2024 holiday season shows the effectiveness of its AI-driven ad platform in sectors beyond gaming, including fintech and retail.

US consumers are now reallocating their media time in a zero-sum fashion, with approximately 10 minutes of traditional media time (TV, radio, print) shifting to digital platforms. It's a significant departure from 2023, when people added 20 minutes of digital time, while cutting just 10 minutes of traditional media consumption.

Michael Kors leaned too heavily into fashion pieces, alienating its core customer base. And its aggressive price hikes dampened demand, forcing the brand to fall back on discounts to move inventory. Versace removed too many of its bold statement pieces and cut back on lower-priced items in an attempt to lean into the quiet luxury trend.

The road map ahead: To attract new customers, Kohl鈥檚 leaned into partnerships with Sephora, Amazon, and Babies R Us, relaunched the tween apparel brand Limited Too, and expanded its assortment of branded apparel.

The company partnered with multinational conglomerate Reliance Industries to operate in the Indian market under a new platform called Shein India Fast Fashion. The context: Shein鈥檚 reentry into India comes at the same time the company faces significant challenges in both the US鈥攊ts largest consumer market鈥攁nd the EU.

Zooming in: Three essential goods categories鈥攎edication (+6.3%), groceries (+5.5%), and pet supplies (+5.4%)鈥攑osted the largest YoY sales increases, while more discretionary categories like shoes (+0.8%) and clothing (+0.1%) saw modest gains. Electronics and telecommunications sales declined by -2.4%. Those results may reflect consumers鈥� growing confidence shopping online.