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As Musk has been spending most of his time at the White House, big-name advertisers including Amazon and Apple have resumed spending. That鈥檚 part of a broader trend of big tech companies aligning themselves with the Trump administration. Some of those companies are facing regulatory scrutiny: Amazon鈥檚 and Apple鈥檚 antitrust trials, for example, are scheduled for 2026.

We do not count headsets like the Meta Quest or the Apple Vision Pro as smart wearables, but they are nonetheless competing for consumer attention with the accessories we do count. VR headsets haven鈥檛 lived up to the hype so far, whereas wearables have generally exceeded expectations. This divergence will become starker in 2025 as the popularity of diverse new wearable form factors continues to grow.

The FDA鈥檚 qualification of the Apple Watch鈥檚 atrial fibrillation history feature for clinical study use is also a step in the right direction in assuaging physicians鈥� accuracy concerns. But there鈥檚 still work to be done on the integration front.

Apple recently pulled back from its in-theater strategy after repeated flops. Theaters are responding by enhancing the in-person experience through renovations and improved amenities. The theatrical atmosphere, particularly during holiday seasons, maintains its unique appeal despite streaming's convenience and cost advantages.

Apple. ARtillery Intelligence. Google. International Data Corporation (IDC). Meta. Piper Sandler. The Harris Poll. YouGov.

On the hardware side, three Apple engineers who worked on Apple Silicon formed Nuvia, a chip startup that Qualcomm acquired in 2021 for $1.4 billion. The hottest new AI tool: NotebookLM is Google鈥檚 AI-powered note-taking and research software.

Quickly going back to the Apple one, another interesting factoid. The original rainbow stripes in the logo were because the Apple computer was the only one that could show images in color. Yeah, many iterations away from that. However, this is the great Behind the Numbers Takeoff forecasting trends and predictions for 2025. It's Great British Bake Off style show.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

Our take: Voice assistants can be difficult to monetize and haven鈥檛 contributed big returns to brands like Apple, Amazon, and Google, putting Humane on an uphill battle to find its niche. Licensing CosmOS to third parties is a start, but it鈥檒l need to demonstrate how its software could outperform Alexa or Siri.

The success comes as competitors, especially Apple TV+, struggle to perfect their theatrical-to-streaming strategy. Marketing reach: Of course, a modern hit isn鈥檛 done without a promotional partnership鈥攐r twenty. A custom Roblox promotion attracted 163 million global visits. Partnerships included M&Ms, Farmers, LG, Duracell, and Salt & Straw.

Meanwhile, it鈥檚 partnered with Apple to power Apple Intelligence. While iPhone users won鈥檛 soon be driven to an OpenAI browser (Safari remains Apple鈥檚 default, with Google the default search engine), the visibility will help OpenAI. Closing the Chrome gap.

By tapping into the lucrative CTV market, Walmart aims to compete with major players like Amazon, Apple, Google, and Roku. Vizio will help Walmart 鈥渂ring to market new and differentiated ways for advertisers to meaningfully connect with customers at scale and boost product discovery, helping brands achieve greater impact from their advertising investments with Walmart Connect,鈥� per a press release.