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It鈥檚 a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more. Even politicians are growing frustrated about the poor user experience: New York鈥檚 attorney general called Apple and the MLB locking a historic game behind a paywall 鈥渨rong and unfair.鈥�.

Update adds visual intelligence features, app integrations, and automatic opt-in for Apple Intelligence features鈥攚hich could boost adoption, or annoy users.

By brand value, the correct ranking from biggest to smallest is Apple, Google, Microsoft, Amazon, according to data from Kantar. July 2, 2025. True or false? More than 80% of US agency and brand-side advertisers are advertising on podcasts. False, but it鈥檚 close!

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

While iPhone and wearables sales slipped, Apple鈥檚 services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn鈥檛 paid off yet, but monetizing Siri could give it a boost.

Action button: This year鈥檚 iPhones might incorporate a programmable button similar to what Apple has been offering in the Apple Watch. Titanium frame: The iPhone Pro models will have Titanium frames instead of the current stainless steel frames, while non-pro iPhones will come with aluminum frames.

Remember Meta and Snap and so many social platforms were reeling from the Apple tracking changes that really reduced their limit to target ads and forced these companies to rethink their advertising businesses or diversify their revenues, and Snapchat+ came out of that. Marcus Johnson:. Yeah. Daniel Konstantinovic:.

Apple, Google, Samsung, and Huawei are all launching AI-enabled smartphones with conversational search functionality. As more consumers get accustomed to those capabilities on mobile, desktop behaviors will start to shift. Brands and retailers will reassess their search strategies.

Marketers should standardize measurement processes internally to ensure they鈥檙e making apple-to-apple comparisons over time. If a brand鈥檚 internal teams鈥攁s well as external agencies and vendors鈥攁ren鈥檛 following the same set of metrics and standards, it will be even more difficult to get an accurate read on ROI.

How AI transforms the customer journey at each stage. 5 predictions on the future of digital advertising, from Meta to Google, Apple, and Amazon. More Chart of the Day. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter.

Apple CarPlay is the top connected car system in the US, with 46.0 million consumers using it this year. Google鈥檚 Android Auto is second with 32.1 million users. We expect the gap between Apple and Google to widen through 2028, when Apple CarPlay will secure nearly 30% of the connected car market compared with Google鈥檚 20.3%.

On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.

Social networks are ramping up ad loads to rally their stock prices and as they continue to wrestle with AppTrackingTransparency.

Ad Age. AdExchanger. Ally. American Banker. American Bankers Association. Alphabet. Apple. Bank of America. Citi. Federal Reserve Bank of New York. Financial Times. Meta. Morning Consult. Out of Home Advertising Association of America (OAAA). Reuters. Trading Economics.

They were saying if that cozy payments to be the default arrangement were banned, Apple would have a much bigger incentive to pursue the iPhone search business for itself, going on to point out that in recent years, Apple has been started building an ad business around its app store. Media analysts expect to see ads soon on its streaming service, Apple TV+. Search will be a tempting addition.

In fact, all FAANG companies (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, according to Kantar and the Out of Home Advertising Association of America.

Apple. Google. J.D. Power. JPMorgan Chase. Klarna. PYMNTS.com. Zip.

It鈥檚 likely in part because the trust consumers have in Apple and other phone-makers to keep their information secure and on-device does not exist for other payment providers storing their information in the cloud. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

On today鈥檚 podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel 鈥渋gnored鈥� by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.

Following Netflix鈥檚 lead in both ad-supported and subscription-based video are Amazon Prime Video, Disney+, Apple TV+, and Crave from Bell Media. Crave鈥攚hich is home to HBO Max content in Canada鈥攊s a homegrown service and has gained more than 1 million subscribers since 2020. Gen Z and millennials are the primary consumers of digital video.