And they were noticing this concept of the Internet of Senses, which encompasses technologies designed to enhance and digitize sensory experiences, so AR, VR, AI. And they were saying at that market, that space, is projected to grow fivefold from 17 billion last year to 84 by 2030. So a lot of hope with the Internet of Senses and haptics being a part of that. We'll see if it can catch on.
I think one area where they have an edge in shopping though of course is an augmented reality, but that isn't seeing as much uptake that would make Snapchat a stronger player in the space. So Spotlight seems to be growing, but it's growing from a pretty small base. And the lack of shoppability of Snapchat compared to the other players is what's putting it in third place. Sara Lebow:. Yeah. Okay.