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If it feels like podcasts have more ads, that鈥檚 because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That鈥檚 a growth of 15.9% over 2023.

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

So Oscar, since it was my fault, his audio was off during setup, which I'm not responsible for at all, but he said it's because it's not been on in a long time. How many times have I invited you on in the past two months? Oscar Orozco:. In way too long. Listen, maybe once. Marcus Johnson:. You told me you had gymnastics class. Oscar Orozco:. You're right. It's been about twice or three times.

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.