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Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation

Read the full report, B2B Video Marketing in 2024.

Bridging the retail media measurement gap: Night Market鈥檚 AI-powered platform draws interest as brands seek clearer metrics.

The expense management platform can help Amex appeal to small businesses that want all-in-one offerings

B2B professionals believe short-form videos deliver the best ROI. Even influential creators prefer short-form video over other formats when collaborating with brands. Our take: The short-form video revolution shows no signs of slowing. As attention spans shrink and competition intensifies, platforms must continue innovating to capture and retain viewers.

B2B professionals believe short-form videos deliver the best ROI. Even influential creators prefer short-form video over other formats when collaborating with brands. Our take: The short-form video revolution shows no signs of slowing. As attention spans shrink and competition intensifies, platforms must continue innovating to capture and retain viewers.