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This week, it began selling fragrances and wellness products like collagen powder, per Modern Retail. Even as it expands its product range, the retailer has stayed true to its strategy鈥攑roducing items in small batches to minimize waste and maintaining transparent pricing to build consumer trust. Our take: Quince deeply understands a fundamental retail principle: Know your customers.

Still, 76% anticipate changing shopping habits due to tariffs, per Numerator. Brands need the right messaging to retain those consumers.

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

Areas with strong ecommerce potential include beauty ecommerce resale and rental, off-price, and limited-edition collaborations with non-luxury brands.

Spending also rose in categories like oral care, fitness trackers, cosmetics, and apparel. Our take: Rising drug costs may force consumers to cut back on discretionary spending for non-essential items like apparel, electronics, and home goods, creating headwinds for retailers already grappling with tariff-driven cost increases.

With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape. "TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail.鈥�

The news: Several websites selling President Donald Trump-branded watches, sneakers, and fragrances now accept the $TRUMP meme coin as a payment method, per Bloomberg. The cryptocurrency launched ahead of Trump鈥檚 inauguration in January and has fluctuated in price. As of writing, $TRUMP had a market cap of $5.49 billion, per CoinMarketCap.

That said, events like the Victoria鈥檚 Secret Fashion Show are introducing the brand to a new generation of shoppers鈥攁nd reactivating millennial and Gen X customers. Expanding its merchandise beyond intimates could also help the retailer gain greater consideration from shoppers.

Gen Z engages heavily with skincare brands, prebiotic soda, and brands that support their sleep. This priority is also apparent in the travel sector. 83% of Gen Z travelers show interest in booking sober experiences, according to a Contiki survey. 鈥淕en Z is averse to labeling so many of their identities,鈥� said Graham.

Walmart Connect might offer more on-site beauty enthusiasts than Ulta鈥檚 RMN, UB Media. But the latter provides a clearer look at how a niche segment of beauty consumers responds to a product and allows an advertiser to go hunting for them across off-site using both web display and video.

Social media is even more important among Gen Z beauty shoppers. Put it to work: Help Gen Zers stand out. Offer ideas and inspiration for new aesthetics via content on the platforms where Gen Z spends time, like social media. Don鈥檛 be afraid to create unique content. 4. Gen Z wants to connect.

A competitive ecommerce market has propelled retail digital ad spending to the top of the rankings. Digital ad spending overtook traditional in France in 2022 for the first time. Retail has led the way, though. Domestic retail brands like Carrefour and E.Leclerc have been growing their digital presence for many years.

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in Germany as fast-moving consumer goods [FMCG].).

The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media鈥檚 role in product discovery. Here鈥檚 what brands can learn.

We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they鈥檙e still willing to splurge on their favorite items.

As a result, it鈥檚 looking to offload two of its prestige beauty brands鈥擪ate Somerville and REN Clean Skincare鈥攁nd spin off its ice cream segment. Our take: Simpler can be better. General Mills鈥� North American yogurt business may find an easier path to growth as part of dairy companies that understand their businesses.

Gen Alphas鈥� anti-aging skincare regimen causes concerns: Brands and retailers are under pressure to disclose product risks as tweens copy their favorite beauty influencers.

Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month

While companies can try to explain that the changes to their DEI policies are cosmetic, that risks incurring renewed scrutiny from conservative activists. Retailers that stand firm have to be confident in their ability to weather a potential boycott and legal challenges. They will also need to reassure stakeholders about the value such programs offer to their businesses.

Shein shoppers were less likely than Amazon shoppers to complete an apparel purchase, per Tinuiti data from March 2024. (The Comscore data does not reflect unique visits to Amazon as it is not strictly an apparel retailer.). Use this chart:. Demonstrate the impact of marketing on a brand鈥檚 digital presence. Evaluate apparel ecommerce competitors.

DoorDash aims to transform how brands connect with customers through two new partnerships intended to make ads more relevant and shopping more personalized.

Target Circle Week, which took place July 7 to 13, offered members of its free loyalty program deals across toys, apparel, beauty, food and beverage, and other categories. The event also offered Target Circle 360 membership for half the usual price. Walmart and Best Buy hosted additional sales days in July that did not require membership to shop.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.