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Meta鈥檚 update uses AI to help businesses target the right customers at the best times. Its new ad offerings include promo code ads that let brands show offers directly, reminder ads notifying buyers about upcoming sales, and location ads that suggest nearby stores to visit.

Because people buy the story before they buy the product. That's the bottom line for the best brands. Suzy Davidkhanian:. And even their stores, the way that they've designed their store, every store is different. It's unique to that location. They're really trying to be authentic. So they've definitely leaned heavily into marketing, which is maybe why their net earnings are not that high yet.

What it means: Consumers want the best deals and brands that make it easy will win. Brands may consider using a mobile app to provide customers with a centralized location to get all the information they need.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

Understanding gamers鈥� primary devices, preferred genres, and budgets can help advertisers strategize how to best reach them. Gaming has increased across all age groups due to accessibility. Gen Zers (ages 12 to 27) account for the largest share of US digital gamers (27%) in 2024, per our forecast.

Thirty-nine percent of Gen Zers buy new makeup every month, and 85% have a regular skincare regime鈥攚ith cleanser, moisturizer, and SPF the top three products they can鈥檛 go without, per a November 2023 survey of 18- to 25-year-old Instagram users in the UK and US by Kyra. Younger generations shop around to find the best value products.

The best approach for reducing losses from returns is preventing them in the first place. Incorrect size, color, and fit was the No. 1 reason US adults made returns, according to a July 2022 survey from Narvar. Some shoppers avoid issues by bracketing, or buying multiple versions of one product in different sizes and styles with the intent to return.

They鈥檙e flat, at best, and startups are struggling:. Prudential Financial shut down Assurance IQ after booking hundreds of millions in losses, just five years after paying $2.35 billion for it. MassMutual said it plans to shut down Haven Life. SelectQuote and Lemonade have seen their share values drop by 90% or more since 2021.

Media companies love to complain about Nielsen鈥檚 TV ratings, but the TV ad industry benefits when the buy-side and sell-side can align around a common currency. Retailers similarly need to embrace multiretailer sales lift measurement to account for brand sales influenced by retail media campaigns, wherever that transaction occurs.

B2B marketers are under pressure to prove event ROI. B2B events are a key channel for driving engagement and building pipeline鈥攂ut the pressure to prove ROI is increasing. Event participation must be strategic and aligned with clear business outcomes. This report reveals 10 data-backed best practices to help sponsors and exhibitors boost engagement, generate pipeline, and turn event participation into measurable business results.

That鈥檚 despite the fact that customers rated Wendy鈥檚 Biggie Bag as the best value offer. Our take: QSRs can鈥檛 rely on their value menus alone to get customers through the door.

In March 2025, DoorDash partnered with Topsort to launch a programmatic retail media exchange that allows advertisers to buy ads across other retailers鈥� sites using the DoorDash platform. The partnership extends DoorDash鈥檚 media footprint while simplifying cross-retailer campaign execution for brands. Connect on- and off-site ad buys.

One of the best things about CTV, though, is that brands get the traditional benefits of linear TV, too: its power as a performance channel can drive brand awareness at the same time when brands mine their CTV campaign data to give their campaigns an informed boost. In other words, no more throwing strategies at a wall and hoping they stick.

Luxury brands are providing consumers with an ultra-curated, best-in-class experience. With its new high-end 鈥渟alon鈥�-style stores, Gucci has set its sights on its wealthiest clients. 鈥淣othing will cost less than $40,000, and it will go up to as much as $3 million for high jewelry,鈥� said Francois-Henri Pinault, CEO of parent company Kering.

I mean I think we can say that it was the best decision that Mark Zuckerberg has probably ever made to buy WhatsApp. You said for 20 billion? It's already... Ethan Cramer-Flood:. [inaudible 00:27:30] His wedding aside. Oscar Orozco:. Yes... can't speak... Ethan Cramer-Flood:. I'm pretty sure Instagram's pass paid off considerably more... Marcus Johnson:. Raising a family... Oscar Orozco:.

Key Question: What are the leading use cases of this technology on the buy side? Key Stat: The number of marketers worldwide using genAI for data analysis (39%) is more than twice the number using it for image generation (16%), per Mediaocean. Executive Summary. GenAI has already entrenched itself in the advertising ecosystem.

Buy-side targeting can result in overserving to small audiences and bid duplication, which can raise prices. Curated marketplaces solve for those challenges by identifying and surfacing impressions from overlooked, but still valuable, inventory sources. But sell-side curation doesn鈥檛 always complement buy-side targeting.

The platforms that can provide the best measurement and attribution, whether on their own or with partners, will rise to the top of the live sports streaming playing field. Approach live sports streaming with a full-funnel strategy.

Despite Amazon鈥檚 setbacks in the fashion space鈥攈aving closed two physical apparel stores in November 2023鈥攖he retailer is still a go-to destination for clothes, footwear, and accessories, thanks to flexible return and 鈥渢ry-before-you-产耻测鈥� options. 4. Amazon isn鈥檛 the top choice for digital grocery buyers.

Their face cream, it's the best one I've ever tried. Sara Lebow:. Yeah, samples, according to Bolt Data, are the second biggest influencer for U.S. beauty consumers, to actually purchasing after price for Gen Z. 46% of people consider samples to be an influencer to buy for the overall public. That's 37% in the U.S., so samples are huge.

鈥淎dvertisers, or I should say, brands are really used to working with several retailers that are their partners for selling their products and using them to buy promotions, advertising, slotting fees, and so forth,鈥� said Perrin. Retail media also includes a lot of mid-funnel marketing, which Perrin noted is notoriously difficult to measure. Listen to the full episode.

Companies that can successfully navigate and adapt to rapidly evolving local market conditions will be best positioned to capitalize on growth opportunities in Latin America鈥檚 thriving retail ecommerce market. Sources. ESW. Google. PwC. US Census Bureau.

Connected TV (CTV) and streaming services will make new inroads this year to further capture audiences and enhance offerings to marketers. Precise measurement and predictable buys are giving those that opted out of linear TV the confidence to invest in streaming.

Political advertisers typically don鈥檛 buy upfront and focus on local and regional ad placements.

And basically what it comes down to for physical retailers is mastering the basics is really the best thing that you can do to weather this competition that's coming from all different fronts, from retailers, from online, and also just matching how consumer expectations are rising and habits are changing very quickly. Marcus Johnson (18:14):.