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Indonesia will retain its position as the country with the third-largest number of TikTok users, behind only the US and Brazil. By 2026, Douyin users will reach 901.4 million鈥攃losely approaching WeChat鈥檚 903.6 million. Since its launch in 2016, Douyin鈥檚 user growth has remained resilient.

Nope, it's Brazil. Jasmine Enberg:. Wow, really? Ina Gottinger:. Which is so interesting. Marcus Johnson:. Interesting. Ina Gottinger:. Well, it also ties into the whole online creative awards. What's coming out of Brazil in terms of creative and creative advertising is really, really top-notch so innovative. They get a lot of awards here too, but I thought that was really interesting.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

Brazil. Blake Droesch:. South America. Suzy Davidkhanian:. South America. You guys are good. And I see the time ticking, so I can't go through how there are 6,000 estimated varieties of coffee and what happens with decaf coffee with the caffeine that they've extracted. So I will leave you with, do you know where coffee originated? So there's a region called Kaffa, and it is Ethiopia slash-.

So 20% of all trees in Russia, 11% in Canada, 10% in Brazil, and 8% in the US. Those four countries, Russia, Canada, Brazil, and the US, account for half the trees on the planet. And finally, trees are only 400 million years old. So they've not been around for 90% of the Earth's history. Just trust me on all this, okay? Please don't go look up on the internet because I might be wrong.

It's incredibly popular in markets like India and Brazil. And I think it also paired with... The adoption of WhatsApp paired with people's initial access to the internet for the first time.

There's been really poor harvest in some of the key growing regions like Brazil and Colombia, and coffee chains are also facing really high labor costs, high energy bills, so they're having to be a bit more careful with the perks that they're giving out. Bill Fisher (05:21):. Very good. Good points. Okay, that was our first story. Story two is for Paul.

It's up fractionally in a handful of countries like UAE and Brazil. Most of the rest of the world it's completely static, but actually it's down pretty heavily in a whole swathe of APAC countries. So China, India, Malaysia, Thailand, Philippines, South Korea, down noticeably like five to 10 points. I was not expecting that.