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And part of that is not just subscribing to chatbots, it's also training. And some companies are falling short on the training aspect while demanding that employees are up on the latest technology. Less than 40% of the workforce say they have access to GenAI tools and less than 60% of those employees engage with it daily. So I think access is a huge problem to solve there. Marcus Johnson (09:04):.

Key stat: Traffic to retail sites from generative AI-powered chatbots increased by 1,950% YoY on Cyber Monday, according to data from Adobe Analytics.

Respondents overwhelmingly express that they do not want AI or chatbots to replace information directly received from nurses and doctors. The final word: Lavidge’s survey found that only about 1 in 4 patients have a categorically positive healthcare experience. And their chief frustrations come from their belief that healthcare is too complex, expensive, and impersonal.

Users that join conversations can get the AI hosts to elaborate on certain topics, similar to using specific prompts to zero in on desired AI chatbot answers. The tool can generate engaging 5- to 10-minute podcasts from documents—creating easily shareable content without the need for podcast voice talents, scriptwriters, or a production team.

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Last week, Anthropic updated its Claude chatbot to include personalized model response options. Users can now ask Claude to reply in formal, concise, or explanatory tones, or they can provide samples of their own writing for the chatbot to match their personal tone.

Comprehensive business transformation: Instead of implementing isolated AI tools like standalone chatbots, FIs should aim to reengineer entire processes or customer journeys. Their tools should be capable of working together to handle more complex tasks. Strong governance and cross-functional teams: FIs must create centralized control over AI implementation, ensuring proper risk management.

Key skills include writing code, booking travel, and managing investments, requiring minimal oversight and greater understanding than what chatbots are capable of. Shopping is emerging as a popular application among users, with 60% of Gen Zers—and 44% of consumers overall—interested in AI-assisted shopping, per PYMNTS.

The same strategy for improving search functionality and making answers more readily available was adopted by Reddit this week, when it launched an AI-powered conversational chatbot called Reddit Answers. Competition in the field: Yelp’s Review Insights offer a summary similar to Google’s AI Overviews by giving consumers a consolidated view of the information they’re looking for.

To facilitate more dollars moving to digital channels, players like Google began launching features like AI chatbots to create ads more effortlessly. We covered how President Joe Biden’s surprise departure from the race upended spending; just prior to the election, we explored how the outcome would affect digital advertising’s future. #6: Amazon.

Meaning, if you were to search, "Help me find a job," for example, the chat bot could suggest that you next ask it, how can I use Indeed to enhance my job search? And then Zak Stambor, our colleague, writing about how Amazon has quietly begun to weave sponsored ads, it's core search ad format, into Rufus, its Gen AI powered chat bot. It launched earlier this year.

Traffic to retail sites from genAI-powered chatbots doubled in the first eight months of 2024, per Adobe. The number of direct referrals (users clicking on a link to a retailer) is eight times higher YoY. How we got here: More retailers are relying on genAI for everything from search to customer service and personalization.

GenAI-powered chatbots drove shoppers to spend. Consumers’ use of genAI-powered features grew 6% week over week on Black Friday as shoppers turned to the technology to find products that suited their needs, per Adobe. That assistance delivered clear results: Retailers with genAI integrated into their site and/or app saw a 9% higher conversion rate than other retailers.

Comparing chatbots and browsers: The increased use of ChatGPT could be credited to OpenAI making it available as a standalone application on smartphones, Macs, and PCs, as well as shifting from the chat.openai.com subdomain to chatgpt.com.

As AI advances from simple chatbots to mission-critical tools like AI agents, businesses and investors are showing renewed optimism—though their confidence may outpace the technology’s current capabilities. AI hype versus ROI: Salesforce’s AI agents have received strong initial feedback—the company’s 150,000-firm client list is a captive market for running AI tools and automations at scale.