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Snapchat share of social network ad dollars, share of that bucket of social network ad dollars is smaller than Pinterest's, half the size of LinkedIn. They're just 3%. So Snapchat's 3%. That's smaller than Pinterest, half the size of LinkedIn. And Meta, for context, 75%. That 3% for Snapchat is also going to tick down in the next few years from 3 to 2.9.

The US government, including top officials and the FBI director, are concerned that ByteDance, a Chinese company, could be forced to share its TikTok data with the Chinese government and that it could use that against the US. Why is that a big deal?

I find it interesting when we take a look at industry ad spending around the world, and I am perennially reminded that the United States is one of the only places in the world that does not have restrictions on prescription drug and pharmaceutical advertising. Many or maybe even most other countries have some or severe restrictions on that.

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

It's hard to get the numbers in China, whether they are sold out in China as well, or if they sell in China at all. So, that remains to be seen. Of course we have local players like Pico in China, which is owned by ByteDance, the parent company of TikTok. And then the Oculus as well, you can actually get that in China. Bill Fisher:. Yeah, I'm struggling a little bit more with this one.