蘑菇AV

Retailers with ties to China, like Temu and TikTok Shop, have gained popularity in the US. Now, a wave of Japanese-based retailers and retail concepts has come to the US, signaling a potential shift for the retail landscape.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

A depreciated yuan would make Chinese exports cheaper, mitigating the impact of tariffs. Several companies are overhauling their supply chains. Grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors have shifted sourcing away from China. And US retailers are racing to import goods.

Trump鈥檚 proposed tariffs could add to luxury鈥檚 troubles: The move would curb US consumers鈥� buying power and potentially dampen Chinese consumer sentiment further.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail鈥攇enAI, RMNs, and China鈥檚 ecommerce disrupters鈥攚ill look very different this time next year.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required).

Our take: The contrast between PDD's rise鈥攄espite a slower Q3 due to competitive pressures鈥攁nd traditional ecommerce platforms' struggles points to a broader shift in Chinese consumer behavior. Pinduoduo has been able to outperform the field on account of its ultra-low prices, which is helping it attract more users.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Apple is currently offering discounts on the latest iPhone models to boost Chinese New Year sales after cutting prices during last year鈥檚 618 shopping festival. Alibaba recently sold its share in hypermarket chain Sun Art, as well as its Intime department store unit, as part of a broader push to refocus on its core ecommerce business.

Global personal luxury sales will contract this year: That will be the first decline since the Great Recession as weak spending in China weighs on the broader market.

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector鈥檚 defiance against cautious spending habits is set to continue, driven by the enduring 鈥渓ipstick effect,鈥� the rise of dupes and Chinese-associated ecommerce giants, and more.

It's the ecommerce giant鈥檚 first credit card but likely not the last as it competes with Amazon and other ecommerce sites

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore鈥攁 virtually unprecedented growth in traffic in just four months.

In China, brands should keep in mind that consumers deeply value sustainability in purchasing. Consumers in China favor items that are responsibly sourced or made with recyclable components, based on a July 2023 study by Deloitte. They also exhibit a readiness to pay a 9% to 15% premium for such products, particularly in categories like luxury goods, food, and electronics.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). Impact of Tariffs on US Businesses (蘑菇AV subscription required). Note: Respondents were asked, "Which of the following best describes your expectations for how brands should communicate price increases, including those related to tariffs?" Data was provided to 蘑菇AV by Collage Group.

Luxury ecommerce gets a boost from wealthy shoppers: Our Industry KPIs data shows that spending from top-tier consumers offset softening aspirational demand.