Chart
| Jul 1, 2024
Source: ĢAV
Chart
| Jul 1, 2024
Source: ĢAV
Chart
| Jul 1, 2024
Source: ĢAV
Chart
| Jul 1, 2024
Source: ĢAV
Chart
| Jun 30, 2024
Source: Emplifi
Chart
| May 6, 2024
Source: Qualtrics XM Institute
Chart
| Apr 16, 2024
Source: Imperva
Chart
| Dec 6, 2023
Source: Global Surveyz; Duda
Chart
| Jan 1, 2024
Source: ĢAV; FocusEconomics; Instituto Nacional de Estadística y Censos (INDEC)
Chart
| Jan 30, 2023
Source: Recharge
Cultivate online reviews. They’re as important as personal recommendations to Gen Zers. And while other cohorts look at price first, 33% of Gen Z consumers rated good online reviews as their most important consideration in selecting an insurer, nearly tying with price (34%), per an April 2023 ReMark survey.
Report
| Apr 18, 2024
The good news for CTV advertisers is that their audiences are becoming less irritated by ad breaks, according to Hub Research, which found that consumers who feel watching ads is worth a lower subscription cost increased from 58% in 2021 to 66% in 2024. While seeing the same ad on repeat can increase recall, that recall doesn’t translate into purchase intent, according to a Nexxen study.
Article
| Jan 14, 2025
The threat of US tariffs and the resulting strain on the relationship between the two countries is the top national concern, according to Leger’s online polling of adults. The No. 2 concern was inflation, which will be directly affected by the Canadian government’s retaliatory tariffs on US goods. A large majority of consumers, 70%, support a policy where Canada matches tariffs imposed by the US.
Report
| Mar 24, 2025
And it could have pushed consumers to use an alternative digital wallet like Shop Pay or Cash App Pay to check out online. If consumers had a good experience with these other wallets, they may also be more willing to use them in the future, affecting PayPal’s future volume.
Article
| Nov 22, 2024
Report
| May 16, 2023
Google may need to drop its practice of licensing Androids to manufacturers for free if the costs of goods go up. Ad revenue risks: If rising prices drive down consumer spending, advertisers may cut their budgets. For companies that pull most of their revenues from ads—including Snap, Pinterest, and Reddit—this could force business model shifts.
Article
| Apr 3, 2025
The good news is that CTV makes it easy to manage creative swaps across multiple campaigns. Unlike linear TV, the right CTV platform will allow you to easily upload new assets and set them live that same day or pause them when needed. You can easily upload multiple videos to A/B test, or create a variety of campaigns to encapsulate your various audiences and targeting strategies.
Article
| Jan 7, 2025
Some 43% of consumers wish they could shop online using their TV, according to LG Ad Solutions’ Shoppable TV report. However, only 10% of US adults have made a purchase via shoppable commerce on a CTV platform, according to an October 2024 survey from ĢAV and Bizrate Insights.
Article
| Mar 17, 2025
What it means to non-domestic sellers: Temu and Shein’s core appeal was access to cheap goods. Tariffs and de minimis changes will drive up prices, impacting demand adversely. Temu has already announced US price increases beginning April 25, and Shein is expected to follow suit. Our take: Temu and Shein’s ad retreat shows how vulnerable the digital ad market is to geopolitical shocks.
Article
| Apr 18, 2025
It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.
Article
| Jan 4, 2023
The best D2C opportunities are for high-margin nonperishables that may be difficult to find in the typical supermarket, such as premium coffee, specialty sauces and spices, and ethnic and international goods. Increased digital ad spending by CPGs will help drive their D2C ecommerce sales.
Report
| Jun 5, 2023
Note: For this study, luxury goods are defined as products that are priced at a premium and positioned with a higher level of quality, craftsmanship, exclusivity, and/or scarcity relative to the majority of goods in a given product category.
Article
| Mar 17, 2025
Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?
Report
| Apr 5, 2023
Report
| Oct 5, 2023
Discord is helping fund open-source tools that combat online child exploitation.
Article
| Apr 22, 2025