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But because alternative currencies lack scale comparable to Nielsen鈥檚 among major networks, better might not be good enough to be worth the cost of switching. As CTV gains share of converged TV budgets, programmatic does too. Networks are leaning into their biddable businesses, with performance advertisers taking advantage of real-time optimization capabilities.

Cross-border buyers: Internet users ages 14 and older who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel or device. The market is poised to accelerate beginning in 2025.

So once the US, if the US implements tariffs on goods coming in from these countries, we will likely or perhaps certainly see tariffs on US goods going into other countries as well. Paul Briggs (04:02):. And Canada has announced that it will match those reciprocal tariffs or enact reciprocal tariffs at the same level and across many of the same goods and services.

Key stat: US digital live sports viewers now outnumber traditional pay TV live sports viewers, per our September 2024 forecast. 114.1 million people in the US will watch live sports via digital this year, compared to 82.0 million pay TV viewers. Streamers are consequently investing more in sports rights, which means even more people cutting the cord and watching via digital.

But while the vast majority of luxury sales are taking place in stores where consumers can have that really high touch experience, there's still a big role for the digital end of things in terms of fostering discovery and inspiration and customer engagement, and also just customer service as well to some extent.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Good Measures launches prescription food delivery powered by Instacart: We unpack how health systems, health plans, and grocers are getting behind the food as medicine trend.

Here are five charts on how an increasingly digital world is changing the CPG industry. 1. Gen Z is more likely to discover CPG products on search than on store shelves. Over a quarter (28.0%) of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our May forecast.

eBay recently posted ad revenues of $367 million in Q2 2023鈥攁 growth of 35% YoY鈥攊n its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay鈥檚 market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let鈥檚 break down what eBay is doing right.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Many retailers are ramping up their in-store media offerings to create an interactive, digital experience within the store, said Marsten, citing The Kroger Co.鈥檚 partnership with Cooler Screens and Walmart鈥檚 wall of TVs. 鈥凄颈驳颈迟补濒 is physically changing what the store looks like inside,鈥� she said. 鈥淐hanging what you鈥檙e going to be able to interact with, touch, feel.鈥�.

Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here鈥檚 what you need to know.

Temu鈥檚 number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.

This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.

Between bank collapses and a prolonged crypto winter, 2023 has not been kind to the banking industry. But that doesn鈥檛 mean things can鈥檛 turn around. Here are five charts on what鈥檚 good (consumer trust remains steady), what鈥檚 bad (crypto鈥檚 downfall continues), and some areas of opportunity (the rise of ChatGPT).

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

Nonessential goods would be the first to go. Creators and influencers are most effective at driving sales of discretionary goods and services, like fashion, beauty, travel, and consumer tech, per our March 2024 US Social Commerce survey.

How consumers shop for doctors online: A new Patient Pop survey shows that finding a healthcare provider online is a lot like picking a restaurant or buying shoes. We dig into what they鈥檙e looking for before booking a doc.