蘑菇AV

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging鈥攔ather than alienating鈥攃onsumers.

The company used its two-sided network to capitalize on the holiday weekend

But the payment method鈥檚 volume grew slower than overall retail sales, suggesting providers need to do more to amp up growth

There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.

And Visa recently started letting financial institutions add virtual cards to employees鈥� digital wallets like Apple Pay. Wire and other payments will stay flat this year, but change could be on the horizon. In addition to wire payments, this segment includes real-time, cryptocurrency, and other digital payments that aren鈥檛 check, cash, ACH, or card.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

The point-of-sale installment offering will face adoption hurdles given growing competition in the country

US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 蘑菇AV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.

In the third of five reports in our 鈥淧ayments Ecosystem 2024鈥� collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

This is thanks to efforts like launching the International Consumer Friendly Zones program in Beijing and debuting an international version of its digital wallet for tourists. Our take: Alipay is still in a strong growth position despite letting in WeChat Pay. Opening up walled ecosystems is part of a bigger trend we're seeing as global antitrust scrutiny intensifies.

Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.

Young consumers鈥� creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.

Block has been working to grow Cash App Pay, but the buy button still trails competitors

Banning Google鈥檚 search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

Users don鈥檛 need a bank account to use Pix, per se, but they must have an account with a participating payment service provider鈥攂e it a fintech company, digital wallet, or traditional bank. To make a Pix transfer, users must first create a key, or alias, with either their mobile phone number, email address, taxpayer ID (CPR or CNPJ), or via a randomly generated alphanumeric string.