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Games now offer more intrinsic display ads woven into their worlds. And install ads—an old stalwart of mobile advertising—have found new buyers as shopping apps seek to draw users. Apps host a dominant share of mobile ads.

Paid social is the top lead generation channel for B2B marketers (66%), followed by email (64%) and display advertising (51%), per a November 2023 Pipeline360 survey. Influencer marketing is a growing field. How does Ä¢¹½AV define a B2B influencer? A B2B influencer is an expert or thought leader in a specific industry or professional niche.

Digital’s share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry’s digital spending.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

Programmatic ad sales on properties owned by digital publishers will reach $22.69 billion by 2027, adding $3.7 billion to where it was in 2022, according to Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey.

But the judge said, Google does not have a monopoly in the general market for display ads online. This is the second antitrust case Google has lost in the past eight months after it was ruled the company had an illegal monopoly on online search. Google will appeal the decision. If it loses, the judge will move to figuring out which penalties or remedies to impose. Evelyn.

In-store display advertising is growing, but we don’t expect it to affect Amazon’s online dominance. CTV is benefiting from the merging of video (ease of access) and TV (long-form content). CTV ad spending has more than tripled in the past five years. The market exceeded C$1 billion for the first time last year.

Mobile accounts for over three-quarters of the programmatic display advertising market. This share distribution can obscure dynamics in nonmobile device categories. CTV is responsible for growth in ad spending on PMPs. PMPs are actually losing share of programmatic display ad spending on mobile devices.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

Marketers can repurpose CTV and digital display ads for DOOH billboards, customize assets for local placements, and include actionable features like QR codes, making it a highly flexible format.

On social media, LinkedIn will account for 47.2% of display ads, per our forecast. Use this chart: Marketers and retailers can use this chart to strategize B2B advertising across digital platforms and justify increased investment in B2B marketing. Related Ä¢¹½AV reports:. US B2B Digital Ad Spending Forecast 2024 (Subscription required). How CMOs Are Maximizing ROI (Subscription required).

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

Ä¢¹½AV analysts highlight four trends that will affect digital advertising in 2025.

As part of a new partnership with Vauxhall, 2,700 EV charging units across 619 Tesco stores nationwide will display ads for the car manufacturer on integrated digital screens. The tie-up will also see Tesco Media & Insight promote Vauxhall products through the supermarket’s social, digital, and connected TV channels. In-store advertising doesn’t have to be high-tech to be effective.

The mix between search and display advertising will hold steady. Most industries will have minimal changes in their spending mix in 2024. Retail will continue to slightly overindex on search, with 45.2% of its spending going to the channel, compared with the overall average of 41.7%. Retail still lags other industries in video ad spending.

We forecast that $156.82 billion will be spent on US programmatic digital display ads this year, meaning a substantial portion of ad budgets will end up on low-quality ad space.