蘑菇AV

The main barrier facing in-store retail media is the expense of outfitting stores with the necessary technology to both display ads and measure attribution. Many of retailers鈥� efforts rely on existing infrastructure, like radio networks and digital screens. Despite these limitations, we expect in-store retail media ad spending to jump by 45.5% next year and to surpass $1 billion by 2028.

Mobile accounts for over three-quarters of the programmatic display advertising market. This share distribution can obscure dynamics in nonmobile device categories. CTV is responsible for growth in ad spending on PMPs. PMPs are actually losing share of programmatic display ad spending on mobile devices.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

But the judge said, Google does not have a monopoly in the general market for display ads online. This is the second antitrust case Google has lost in the past eight months after it was ruled the company had an illegal monopoly on online search. Google will appeal the decision. If it loses, the judge will move to figuring out which penalties or remedies to impose. Evelyn.

11% of worldwide website ad spend went to made-for-advertising (MFA) sites in Q3 2024, according to Pixalate.

But Meta may choose to display ads differently. And with an older core audience than Snapchat, users of Meta properties may interact with those ads differently. Keep an eye out for our upcoming report on genAI in search, publishing later this month. How can marketers make the most of social search? Test paid search offerings.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

What are advertisers鈥� and publishers鈥� biggest challenges as they redesign their programmatic strategies around data protection legislation and other privacy changes?

Digital鈥檚 share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry鈥檚 digital spending.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings), sponsorships, lead generation (referrals);

It also rolled out several Walmart Connect updates earlier this year: It offered offsite media to non-endemic brands and made its display ads available to 鈥渂rands of all sizes鈥� through the programmatic Walmart Ads marketplace. The push appears to be working: Walmart Connect in the US grew 26% in Q3, and we expect its US advertising revenues to jump 31.6% this year.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.