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Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture 蝉丑辞辫辫别谤蝉鈥� attention, boost retail media spend, and drive sales.

The traditional TV bundle will further decay as more live sports embrace streaming.

Prime Video will host an NBA Black Friday game, expanding its cross-league sports strategy, pairing it with the existing NFL Black Friday matchup to drive ad opportunities during peak shopping periods. Amazon is introducing a new NBA-focused studio, offering premium branding, virtual ad placements, and custom integrations for advertisers.

During Prime Day 2024, US shoppers will spend nearly $14 billion鈥攁 5.9% increase over last year. But the dynamics of the shopping event are shifting as competitors chip away at Amazon鈥檚 market share.

TikTok ad revenues are expected to make up 15.1% of total social network ad spending in 2025, up more than $3 billion from 2024, per our forecast. A ban means that this spending will likely be distributed across other social media platforms, requiring brands to reconsider their marketing approach.

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.

Click here to view our full forecasts for US programmatic direct nonsocial digital display ad spending and US real-time bidding (RTB) nonsocial ad spending. But PMPs have also gained share of programmatic budgets. In 2020, PMPs and the open exchange each accounted for about half of nonsocial RTB ad spending.

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn鈥檛 the only thing on retailers鈥� minds this year.

That flexibility will help power double-digit ad spending growth in 2025 and 2026. Newer, smaller players are gathering real momentum. The healthy advertising growth we forecast for the next couple of years will be partly driven by surges from smaller, relatively new category entrants. Moves by Google are helping this transition along.

The apparel and accessories category will increase its share of retail ad spend over the next few years, while other sectors will reel in their spending, according to our US Retail Industry Digital Ad Spending 2023 report. Use this chart:. Track US retail digital ad spend over time. More like this:. Why retail media standardization may take a while.

US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.

US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.

Our own retail media network offsite ad spending forecast has the category set to grow 64.1% this year to $11.04 billion. The two figures don鈥檛 tie up because of varying definitions, but both forecasts show the category is becoming a significant driver of retail media writ large.

Additionally, Home Chef used KPM鈥檚 shopper data to reach lapsed customers and in-market shoppers and measure performance after a streaming campaign on Roku. The campaign achieved 2.4 times the return on ad spend, and delivered a 20.6% lift in sales among new buyers. Home Chef was able to recapture lapsed buyers and activate a new segment of meal kit customers.