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A competitive ecommerce market has propelled retail digital ad spending to the top of the rankings. Digital ad spending overtook traditional in France in 2022 for the first time. Retail has led the way, though. Domestic retail brands like Carrefour and E.Leclerc have been growing their digital presence for many years.

We're talking about FAST services, which would include in platforms like Tubi, the Roku channel. We can talk about Samsung TV plus-. Ethan Cramer-Flood (13:16):. Ludo TV. Zach Goldner (13:27):. ... Ludo Channel. There are a lot of growing channels within it. If you own a smart TV, the chances are that TV has its own branded content.

The UK is only behind China when it comes to retail ecommerce as a proportion of total retail sales. That’s why retail will be £1.98 billion ($2.46 billion) ahead of the pack when it comes to digital ad spending, at £6.74 billion ($8.38 billion). Digital growth in other industries is affecting retail’s market share, though.

Ecommerce is gaining on search advertising. The convenience of ecommerce is challenging traditional search’s dominance, with retail giants like Amazon increasingly catering to B2B buyers. But standardization in measurement remains a challenge, and ecommerce platforms may not yet deliver the same level of returns as open web advertising.

After two weak years, the banking sector is set for an ad spending rollercoaster through 2026. To make the most of their ad dollars, banks will need to pay close attention to the specific activities consumers engage with in digital channels. Here are five charts that unpack our ad spending and time spent with media forecasts. US banking digital ad spending growth is in a honeymoon period.

Why it’s worth watching: The ad tech landscape is dominated by Google, Meta, and Amazon, which are on track to control over half of global ad spend by 2028, per Campaign. With AT&T and Verizon exiting ad tech, T-Mobile’s investment spree signals a gamble on mobile-driven, first-party-data advertising.

The second-largest digital advertiser among industries will post strong ad spending growth in 2024, but deceleration is on the horizon, and its various subcategories have starkly different outlooks.

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.

US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper ²ú±ð³ó²¹±¹¾±´Ç°ù²õ.​

With no shortage of spending options, advertisers weighing whether to invest in TMNs will be considering what travel companies can do better or at a better value than comparable channels. First-party data, captive audiences, and a diverse array of ad inventory are some components of the travel media value proposition.

Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.