蘑菇AV

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

Zooming out: Consumers are validating marketers鈥� concerns as Canada, China, and the EU implement retaliatory tariffs. 91% of US shoppers are preparing to change their buying habits in response to the tariffs, with 41.4% planning on using sales or coupons, per Numerator, indicating that many might be hesitant to accept future price spikes.

UK retailers face a challenging holiday season: The UK economy has grown in just one of the four months since Labour took power, exacerbating shopper gloom.

UK retail footfall declined in November as shoppers waited for Black Friday deals: Poor weather and subdued confidence also weighed on traffic, souring retailers鈥� holiday prospects.

Beauty is the standout performer in UK ecommerce. The category outpaced all others in 2023, according to UK ecommerce association IMRG.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Adidas鈥� CEO says Q4 results were 鈥榤uch better than we had expected鈥�: The company鈥檚 sales rose 19% YoY, ahead of analysts鈥� expectations, helping it gain ground on Nike.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

Like them, the retailer plans to leverage its supply chain and ecommerce capabilities to get new products in front of shoppers in a matter of days, rather than the weeks or months required by its competitors. But the rest of that playbook no longer applies, thanks to global crackdowns on de minimis exemptions and higher US tariffs on China imports.