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Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce 尘补谤办别迟.鈥�

颁丑颈苍补鈥檚 ecommerce disruptors will get disrupted. Shein, Temu, and TikTok Shop face a reckoning following breakneck worldwide expansion. The crop of mobile-first ecommerce players with roots in China have taken off with consumers around the world.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

Sales picked up at Dollar Tree and Dollar General in Q3: The companies both see a clear path forward by revamping their stores and merchandise mix.

The strategy: Walmart Connect launched an API that allows retail ad tech firms like Pacvue, Skai, and DataCaciques to build tools for selling display ads on Walmart鈥檚 ecommerce site and app. These firms previously sold display ads through Walmart Connect. The API aims to simplify the ad-buying process by enabling advertisers to purchase and manage campaigns via a self-service platform.

Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results

Advertising and affiliate revenues declines continue to pressure WBD鈥檚 legacy media business. Traditional TV struggles led the company to separate its assets into two divisions: Streaming & Studios and Cable TV Networks.

Google鈥檚 latest move disrupted product review sites: That change challenged retailers reliant on those sites鈥� affiliate traffic.

Tech giants dominate Hollywood by securing marquee franchises: Companies like Amazon, Apple, and Netflix will outbid legacy media for top intellectual properties.

Instacart鈥檚 deals with 220 retailers to power ads on their properties is helping to extend the reach of its retail media network. Our take: With digital grocery sales growth slowing considerably, Instacart will have to pull as many levers as it can to lure shoppers and encourage them to spend.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Gen Z Technology and Media Preferences (蘑菇AV subscription required). The Travel Media Network Explainer 2024 (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Comscore.

The Media Leader. Toluna. YouGov.