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The bills defend actors鈥� rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Tech titans get serious about ads. Apple is ramping up its mobile search business鈥攁t Meta鈥檚 expense鈥攁nd getting into streaming TV ads. Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr).

Cardholders will earn 1 point and tier credit for every $1 spent everywhere else, including deposits on BetMGM, the company鈥檚 online sports betting and gaming platform. Cardholders will also get a $200 resort credit upon account opening and on their card anniversary each year. They can also get a complimentary night stay (up to $250) annually if they spend $25,000 or more on the card. Will it work?

Marketers should seek opportunities in immersive product placement, shoppable 3D experiences, and a fresh XR ad model.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Most teens and parents are comfortable with how much time teens spend on smartphones, social media. A slight increase in minutes per day with media, thanks to another boost for digital.

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.

What does this mean for marketers and advertisers? For every market, regardless of economic development status, mobile advertising is a leading channel. In countries where nice-to-have devices are less prolific, doubling down on mobile-first advertising, including social media and influencer marketing, makes sense.

TikTok鈥檚 premium ad placements get Disney鈥檚 stamp of approval: The app will host a monthlong Disney content hub.

Microsoft is betting on AI advertising and gaming for its future growth. [inaudible 00:16:44] Senior Director of Briefings, Jeremy Goldman, "In Q2, the company grew revenue 8% to $56 billion. Net income up even more at 20%. Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight.

From avatars to real-life purchases: Roblox鈥檚 branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

For example, invest in Twitch to reach Gen Zers interested in gaming or podcasts for those interested in politics. 鈥淏ecause Gen Z is so digitally savvy, there鈥檚 more value in these different microcommunities.鈥�. In addition, 鈥渄igital investments shouldn鈥檛 necessarily come at the expense of traditional marketing tactics, which can also be really effective,鈥� Droesch said.

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks鈥� video opportunity. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.

Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:. Shifting internet and media usage. Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

At the same time, its media ambitions are turning its ad business into a force to be reckoned with. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

Gaming console ownership in Mexico was the highest in Latin America. Some 38.0% of respondents reported owning a gaming console, placing Mexico No. 1 in the region and No. 4 globally. Desktop/laptop ownership decreased 6.1 percentage points YoY. This significant decline brought desktop/laptop ownership to 55.7%. This was the lowest in Latin America, illustrating the shift toward mobile devices.