JPMorgan, which is known for its heavy spending on AI technology, tops the list with a score of 65%. Royal Bank of Canada, Citi, UBS, and Wells Fargo round out the top five. Goldman Sachs and Morgan Stanley ranked at middle of the pack. Both banks received low scores on transparency as they are less than forthcoming about their AI governance rules.
Article
| Feb 2, 2023
Merchants need to get shoppers to spend as early as possible to avoid excess inventory eating into their margins. Go further: Read our US Holiday Shopping 2024 report.
Article
| Nov 18, 2024
The team will be led by Harish Sarma, previously TikTok’s global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.
Article
| May 29, 2024
For comparison, people spend 60 minutes on Netflix per day. The viewers of Netflix spend 60 minutes on Netflix per day. People spend about 50 minutes a day on Hulu and YouTube each and about 20 minutes per day on Prime video and Disney plus. Second question. And who's jumped out? Sky, who's jumped out into the lead, seven. Stephanie, six. Evelyn with five.
Audio
| Jun 28, 2023
In July, 2,500 Hollywood performers began striking over AI's role in replacing voice and motion-capture jobs in gaming, fearing AI will replicate performances without consent or fair compensation. Our take: AI isn’t here to take your job, but someone who has mastered the tech might. There’s no “none of the above” option here; practitioners need to get comfortable with AI.
Article
| Oct 23, 2024
Apple recently reported earnings of $117.1 billion, versus the $121.1 billion expected—its biggest decline in revenue since 2016. What’s the holdup? Apple will reportedly use its Worldwide Developers Conference in June as a springboard to announce the headset and developer ecosystem.
Article
| Feb 17, 2023
This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles. What is included in our definition of CTV? A few CTV advertising categories stick out. These include:.
Report
| Jun 16, 2023
US consumers will spend an average of 35 minutes a day with YouTube this year, per our June 2023 forecast. While nearly half of that time (16 minutes) will be spent on CTV devices, almost as much (15 minutes) will be spent on mobile.
Article
| Feb 6, 2024
And although only a third of the population (34.6%) will use these services this year, those who do will spend nearly an hour per day with their chosen platforms. There are dozens of FAST services, but only a handful have audiences in the tens of millions. The Roku Channel has been the industry leader in recent years, but its long-term position is not guaranteed.
Report
| May 28, 2025
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
Audio
| Jan 23, 2024
Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.
Audio
| Aug 21, 2023
Yeah, so I think one key part of the data set is ownership metrics across a range of devices, including everything from VR headsets to gaming consoles, et cetera, et cetera, smartphones. And one of those key devices is smart TVs.
Audio
| Oct 28, 2024
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
Article
| Oct 9, 2023
If you want the full report, this was an excerpt from Paola's report, but the full report is called Gen Z Technology and Media Preferences: Streaming, Social Media, and Gaming Are More Than Just Daily Habits. You can click the link in the show notes or head to Insider Intelligence to find that story too. Elon Musk recently admitted that US ad revenue was down 60%.
Audio
| Oct 5, 2023
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
I think one of the key things is essentially find advertising adjacent revenues that can help you stay afloat. There are some examples of companies that are, forget about data licensing and things like that, but even leaning into events and experiential, and finding adjacent services like gaming.
Audio
| Apr 1, 2024
Fire TV also propels Amazon’s gaming ambitions. Amazon has integrated its cloud gaming platform Luna as an app within Fire TV, which could boost anemic subscription monetization. Twitch also comes built-in, further increasing revenue opportunities through commission fees on sponsorships, merchandise sales, and donations. How does this affect our rating?
Report
| Aug 14, 2023
On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 10, 2025
But they're starting to turn 13, this article notes and still being born and will be the largest generation ever with the biggest spending power. A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right?
Audio
| Aug 18, 2023
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
Audio
| Jan 10, 2025
Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.
Report
| Oct 30, 2023
Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.
Article
| Sep 15, 2023
With people spending more than 11 hours daily on average, there are plenty of options in both traditional and digital formats to target consumers—both with focused activations and across the media mix. Advertising should heavily favor digital formats. Share of spending favors digital by a wide margin, even for awareness campaigns.
Report
| Jun 2, 2023
The UK’s Competition and Markets Authority (CMA), which is currently overseeing Google’s plan to deprecate third-party cookies and was ultimately responsible for allowing Microsoft to acquire gaming firm Activision Blizzard. It has also hinted that it will compel Big Tech to share data with competitors.
Report
| Mar 5, 2024
And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.
Audio
| Nov 8, 2024