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Top-performing loyalty programs can increase revenues from customers who redeem points by 15% to 25% annually, according to October 2021 data from McKinsey & Company. The renewed emphasis on customer retention is driving brands to upgrade loyalty programs. Consumers are coming to expect more from the brands they spend with, and loyalty programs can be central to meeting their needs.

These sectors, which drive billions in monthly spending, remain a focus of providers like Fiserv-owned Clover and Block-owned Square. There鈥檚 also ample attention on hospitality and personal services, like salons and personal training, which are digitizing fast. But to grow, providers will also diversify into less-penetrated verticals, including gaming, healthcare, and entertainment venues.

JPMorgan, which is known for its heavy spending on AI technology, tops the list with a score of 65%. Royal Bank of Canada, Citi, UBS, and Wells Fargo round out the top five. Goldman Sachs and Morgan Stanley ranked at middle of the pack. Both banks received low scores on transparency as they are less than forthcoming about their AI governance rules.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

For comparison, people spend 60 minutes on Netflix per day. The viewers of Netflix spend 60 minutes on Netflix per day. People spend about 50 minutes a day on Hulu and YouTube each and about 20 minutes per day on Prime video and Disney plus. Second question. And who's jumped out? Sky, who's jumped out into the lead, seven. Stephanie, six. Evelyn with five.

The UK鈥檚 Competition and Markets Authority (CMA), which is currently overseeing Google鈥檚 plan to deprecate third-party cookies and was ultimately responsible for allowing Microsoft to acquire gaming firm Activision Blizzard. It has also hinted that it will compel Big Tech to share data with competitors.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.

Apple recently reported earnings of $117.1 billion, versus the $121.1 billion expected鈥攊ts biggest decline in revenue since 2016. What鈥檚 the holdup? Apple will reportedly use its Worldwide Developers Conference in June as a springboard to announce the headset and developer ecosystem.

This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles. What is included in our definition of CTV? A few CTV advertising categories stick out. These include:.

Yeah, I mean, I've been fascinated by Netflix's gaming effort for a while now, and something we've been writing about a lot in the marketing and advertising briefing is that gaming, it's major entertainment in the same way that TV and movies are. But the economics of game development are vastly different.

US consumers will spend an average of 35 minutes a day with YouTube this year, per our June 2023 forecast. While nearly half of that time (16 minutes) will be spent on CTV devices, almost as much (15 minutes) will be spent on mobile.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Gen Z鈥檚 most common interest in the metaverse is playing video games, according to a YouGov survey. Young people are looking to virtual reality (VR) for gaming and entertainment rather than as a replacement for physical and more typical social media interactions. That presents an ad opportunity, but proceed with caution, since even young people are far from all-in on a VR future.

Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.

They will spend $30.14 billion on Instagram this year compared with an expected $8.66 billion on TikTok, per our forecast. Both will see double-digit growth in ad revenues in 2024 and 2025. Making sense of it: It鈥檚 imperative for marketers to understand how Gen Z uses TikTok and Instagram so they can align their strategies鈥攂oth paid and organic鈥攚ith usage patterns.

Fire TV also propels Amazon鈥檚 gaming ambitions. Amazon has integrated its cloud gaming platform Luna as an app within Fire TV, which could boost anemic subscription monetization. Twitch also comes built-in, further increasing revenue opportunities through commission fees on sponsorships, merchandise sales, and donations. How does this affect our rating?

Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.

If you want the full report, this was an excerpt from Paola's report, but the full report is called Gen Z Technology and Media Preferences: Streaming, Social Media, and Gaming Are More Than Just Daily Habits. You can click the link in the show notes or head to Insider Intelligence to find that story too. Elon Musk recently admitted that US ad revenue was down 60%.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

I think one of the key things is essentially find advertising adjacent revenues that can help you stay afloat. There are some examples of companies that are, forget about data licensing and things like that, but even leaning into events and experiential, and finding adjacent services like gaming.

But they're starting to turn 13, this article notes and still being born and will be the largest generation ever with the biggest spending power. A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right?

With people spending more than 11 hours daily on average, there are plenty of options in both traditional and digital formats to target consumers鈥攂oth with focused activations and across the media mix. Advertising should heavily favor digital formats. Share of spending favors digital by a wide margin, even for awareness campaigns.

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.

Especially among digital natives like Gen Zers, the amount of time they spend online makes them crave real-world interactions even more, noted Harms of Archrival.