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This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles. What is included in our definition of CTV? A few CTV advertising categories stick out. These include:.

Among the platforms we track, adults ages 18 to 24 (older Gen Zers) spend an average of 59 minutes a day on TikTok, followed by Instagram (43 minutes) and Snapchat (28 minutes). By comparison, adults ages 25 to 34 (some older Gen Zers, but mostly millennials) spend no more than an average of 29 minutes a day on TikTok and Instagram. Gen Zers鈥� use of Reddit is accelerating.

And although only a third of the population (34.6%) will use these services this year, those who do will spend nearly an hour per day with their chosen platforms. There are dozens of FAST services, but only a handful have audiences in the tens of millions. The Roku Channel has been the industry leader in recent years, but its long-term position is not guaranteed.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.

Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.

If you want the full report, this was an excerpt from Paola's report, but the full report is called Gen Z Technology and Media Preferences: Streaming, Social Media, and Gaming Are More Than Just Daily Habits. You can click the link in the show notes or head to Insider Intelligence to find that story too. Elon Musk recently admitted that US ad revenue was down 60%.

In 2024, some of our newsletter team鈥檚 predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z鈥檚 appeal among marketers. This year, we鈥檙e expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

I think one of the key things is essentially find advertising adjacent revenues that can help you stay afloat. There are some examples of companies that are, forget about data licensing and things like that, but even leaning into events and experiential, and finding adjacent services like gaming.

But they're starting to turn 13, this article notes and still being born and will be the largest generation ever with the biggest spending power. A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right?

Fire TV also propels Amazon鈥檚 gaming ambitions. Amazon has integrated its cloud gaming platform Luna as an app within Fire TV, which could boost anemic subscription monetization. Twitch also comes built-in, further increasing revenue opportunities through commission fees on sponsorships, merchandise sales, and donations. How does this affect our rating?

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.

For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

With people spending more than 11 hours daily on average, there are plenty of options in both traditional and digital formats to target consumers鈥攂oth with focused activations and across the media mix. Advertising should heavily favor digital formats. Share of spending favors digital by a wide margin, even for awareness campaigns.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

They're already well versed in dupes and looking for the best possible quality at the lowest possible price, and they're going to continue to carry that over into their spending. Even as they spend more, they're not going to be willing to accept lower quality or same quality for much higher prices. Sara Lebow (15:33):. Yeah. I expect high highs and low lows.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube鈥檚 ability to classify these categories correctly.

In July, 2,500 Hollywood performers began striking over AI's role in replacing voice and motion-capture jobs in gaming, fearing AI will replicate performances without consent or fair compensation. Our take: AI isn鈥檛 here to take your job, but someone who has mastered the tech might. There鈥檚 no 鈥渘one of the above鈥� option here; practitioners need to get comfortable with AI.

Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory.

鈥淚f you鈥檙e a marketer looking to reach Gen Z, you need to be everywhere,鈥� our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z鈥檚 path to purchase stands out.