And then Gen Xers, that went down to 48%. Millennials, that went down to 37% and then Gen Z, unsurprisingly had the lowest percentage of respondents answering that they didn't know at 31%. So pretty significant span there generationally speaking, and I think it has to do a lot with the skills of being able to spot is there a little halo around the person?
Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
But nearly 60% of both cohorts also reported being willing to pay for same-day delivery鈥攎ore than 10 percentage points higher than Gen Xers and 20 points higher than boomers. What should retailers and brands do? Accessibility and life stage necessities drive differences within ecommerce categories and channels.