蘑菇AV

Only 23% of younger shoppers plan to spend less this holiday season: That鈥檚 down from 31% last year as Gen Zers and millennials are eager to pull out their wallets.

Gen Zers鈥� habits diverge from other generations鈥� in the early stages of the customer journey. Our inaugural survey of banking consumers in Canada spotlights the differences to help banks drive conversions.

Gen Z is looking for 鈥渂esties,鈥� said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.

When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

TikTok鈥檚 influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.

Restaurants, food brands adapt to Gen Z tastes with 鈥渟wicy,鈥� diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers鈥� desire for dining out and grocery treats.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

CivicScience's October 2023 data shows 14% of Gen Z (18 to 24) view social media as 鈥渆xtremely harmful/dangerous,鈥� versus 36% of Gen X (45 to 54), with 34% of all adults rating it 鈥渧ery harmful.鈥�. This diffusion of responsibility comes as teens themselves acknowledge the issue. A Pew Research Center study from March 2024 found that 38% of teens admit to spending too much time on their smartphones.

Millennials outpace Gen Z on eight of the 12 digital platforms 蘑菇AV tracks.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.