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For example, their average credit card debt is $760, and their student debt $14,380—less than half of the debt carried by millennials, Gen Xers, and baby boomers. Instead, The Standard’s study found that Gen Z’s biggest financial priority (79%) is saving. This aligns with their previously observed cash-stuffing habits, an attempt to set money aside in an analog way.

It's not a massive amount, but it's still pretty notable considering Gen X isn't voracious in their social media consumption. Marcus Johnson (14:42):. Yeah, yeah, that is interesting. I was trying to look through the Gen X data to see what trends jumped out. The one that I saw was that they spend almost all of their social media time on Facebook. Paola Flores-Marquez (14:42):. Yes, that is correct.

More than 60% of Gen Zers, nearly half of millennials, and almost a third of Gen Xers have used TikTok as a search engine, according to an Adobe study released in January 2024. Brands that capitalize on this trend can already benefit from the behavior. Gen Z is more likely to turn to social networks than search engines when looking for information about a brand, product, or service, per GWI.

In fact, they’re the second-likeliest generation to use it for banking research after Gen X. Within social platforms, Gen Z is partial to user-generated content about banking information. They opt for customer comments and posts as a source of banking information on social media.

Gen X (57%) and boomers (60%) are most likely to play puzzle or logic games. In-game advertising will account for about $1 of every $36 spent on digital ads in the US in 2024 or $8.59 billion, according to our forecast. Use this chart:. Highlight gaming ad opportunities. Strategize advertising to reach different generations within games. More like this:.

Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI’s survey. Instagram (57%) and Facebook (56%) are the most popular platforms among those who plan to buy holiday gifts via social media, followed by TikTok (43%) and YouTube (38%), the same survey found.

That share jumps to 38% among bridge millennials (older millennials and younger members of Generation X) and 34% for millennial shoppers. One piece of a larger puzzle: Ikea spent the last few years evolving from a retailer that drove the vast majority of sales from massive stores located outside city centers to a dynamic merchant willing and eager to test, learn, and iterate, both offline and online.

Gen Xers are the most likely to convert as a result of influencer content, with 97% of social media users aged 45 to 60 having done so—proving the power of affiliate marketing. 3. They perceive Amazon as a fashion destination. A third (33%) of US adults say they are most likely to complete an apparel product purchase on Amazon, according to March 2024 data by Tinuiti.

But Gen X respondents shop and spend more than Gen Z respondents, and the younger of the two generations is still more likely to try new products both in-store and online. Age is the determining factor in willingness to try new products.

Big banks can gain market share with higher-income customers—who skew toward Gen X—by promoting educational efforts and in-person demonstrations. Despite US leadership in AI technology, consumers have been slower to adopt AI banking chatbots. By the end of 2026, 35.1% of US adult consumers will use AI banking chatbots.