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King Mobile is amid a strong stretch of ad revenue growth, and Take-Two Mobile (including Zynga) is set for a rebound in 2024 after a difficult 2023. We do not yet have an official projection for mobile gaming giant Unity, but Unity鈥檚 direct ad revenues and ad partner revenues reportedly saw massive growth in 2023, and we expect another boom in 2024.

What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.

Regular social media users have a greater impact on Gen Zers than official influencers do. At least once a month, 32% of US Gen Zers engage with influencer marketing/brand collaborations on social media, according to a November 2023 Nfinite report.

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler鈥檚 latest Taking Stock with Teens survey.

Pinduoduo owner PDD鈥檚 growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

Gen Z buys into influencer-branded products because of their focus on authenticity. 鈥淔ans want to believe that the celebrity or influencer is creating a product because they believe in it, not just because it鈥檚 a popular or trendy thing to do,鈥� said Canaves. Payments pay off: Innovations in payments will unlock more spend from Gen Z as buy now, pay later (BNPL) integration becomes even more seamless.

顿颈蝉肠辞惫别谤测鈥拢辞迟 influencers鈥攊s what separates TikTok and Amazon鈥檚 ecommerce businesses: The retail giant is trying to replicate TikTok鈥檚 success via its 鈥淚nspire鈥� video feed.

Women and Gen Zers are more likely than men to trust influencers. Roughly 50% of women (compared with 43% of men) and 58% of Gen Zers report a medium-to-high level of trust in influencers when it comes to social commerce purchases, per Disqo.

By centralizing access to creators and using AI to optimize content production, TikTok is aiming to make it easier for brands to launch and manage effective campaigns鈥攁nd spend more dollars. It鈥檚 worth noting that TikTok is spending much of its time touting the same things that chief competitor Meta emphasized at its recent NewFronts event: creators and AI.

Gen Zers, in particular, are drawn to news content that is more informal, entertaining, and available on platforms where they spend a lot of time (i.e., TikTok). That鈥檚 led to the rise of creator-led short-video news content, which can lack context compared with longer-form news.

Cooking is the most popular form of influencer content on social media. Social media marketers urge others to prepare, not panic, for TikTok ban. Social media is a core part of young people鈥檚 lives. Note: Respondents were asked, "How confident are you that each of the following social platforms delivers a positive return on investment for your organization?".

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

Spending on social marketing activities over the next 12 months is expected to hit its highest level since the height of the pandemic, per August 2023 Deloitte, Duke University鈥檚 Fuqua School of Business, and American Marketing Association (AMA) data. Agencies are buying social and influencer firms.

TikTok鈥檚 new ad product splits revenues 50% with publishers. FTC proposes ban on Facebook monetizing children鈥檚 data. Yesterday鈥檚 Chart of the Day: Ad targeting practice.

Its rise is often blamed for the decay of the news industry, and it infamously misled publishers about its video metrics, prompting an industrywide 鈥減ivot to video鈥� strategy that tanked revenues. Meta has repeatedly insisted that news content makes up a small share of its overall revenues and that users want less of it.

Compared with Instagram Reels, TikTok has a higher engagement rate for accounts with more than 100,000 followers, per September 2023 data from The Influencer Marketing Factory. 鈥淲e've really been able to see that people's lives are changed overnight [by going viral],鈥� Okamoto said.

厂迟补苍濒别测鈥檚 revenue surged from $73 million in 2019 to $750 million in 2023, per CNBC. 7. Calvin Klein. Why: 鈥淐alvin Klein is no stranger to provocative advertising. It hasn't always worked in the past for them, but the choice of Jeremy Allen White hit exactly at the right time,鈥� Schilling said. What鈥檚 interesting:.

There have been articles on CNN, on The Wall Street Journal and then Times all about how prices are going go up, but also on TikTok and a lot of influencers urging people to buy stuff now before the price goes up.

Healthcare and pharma brands will want to allocate resources to particular advertising channels based on where consumers are spending the most time. Traditional TV is still the most prevalent鈥攁nd effective鈥攎edium for getting healthcare ads in front of consumers, but we estimate that in 2024, US consumers will spend just over 8 hours per day with all digital media overall, on any device.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Endorsements by celebrities, influencers, bloggers, and creators were cited far more frequently by consumers in this group across the clothing, footwear, and accessories categories.

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

Adults ages 55 to 64 spend more time than any other generation on Facebook, signaling the platform is still where baby boomers feel the most comfortable. They鈥檙e also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media.