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We have Lego for marketing to adults and to people with sensory sensitivities, and we have Instacart for partnering with PubMatic on programmatic ads. That concludes our list, now it's time for our second half where Suzy and Blake get to tell us all the places where we went wrong. Suzy and Blake will each have a chance to move a brand up or down on our rankings list and to add a new company entirely.

Let's just pour more money into a Walmart Connect or into Amazon or into Instacart and just see if that replaces and delivers comparable value." And so I think that watching to see whether something like that happens could very much be worth some folks while. Marcus Johnson:. So I'm curious to see how this plays out throughout the year.

Intermediaries like Instacart and DoorDash are expanding their retailer partnerships to offer a broader assortment of goods with faster delivery, but this comes at a higher cost for consumers. Advertising: The retail media network pioneer maintains its dominance amid mounting competition. Amazon Ads remains the torchbearer for the fast-growing retail media industry.

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

So a little bit like the Instacart on a different scale because you're going to scan... Apparently Tesco has this already in the UK where you just scan your items as you're going. It has your loyalty card and it's also a retail media play. Thanks to Carina for that tip. So I think it's happening, it's just in different iterations that it's going to happen here. Suzy Davidkhanian:.

In addition to Shopify, new chatbots have come out from Instacart, Mercari cart four with Walmart, MasterCard, and others testing chatbots. But Bill, how soon will we be using chatbots to shop? Bill Fisher:. I think there's an inevitability about it. I say that because we have some proprietary survey data on this in the UK. We did a survey in partnership with Toluna.

And for one of our briefings, we covered Instacart, ultimately improving the CX by allowing people to write questions in and then getting a list of things that they might need to create a particular recipe. So ultimately, it's a matter of doing these things, learning from them, understanding that they're not going to be perfect.

And the market's fractured, meaning that these small businesses, I think Instacart and DoorDash are two other platforms that are starting to offer this kind of thing, the self-serve platform, it lacks the human touch where I think it's easy to forget that the ad buyers need a lot of education and handholding in order to actually execute campaigns with these platforms. Marcus Johnson:.

So, this is some data from Instacart that, in honor of July being National Ice Cream Month, they released some data on the top selling ice cream flavors from each US state. Now, vanilla was hands down the most purchased ice cream flavor in every state. So, this is actually a list starting at number two. And actually, pretty surprising that moose tracks is the top ice cream flavor in 12 states.