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But it also does come back to, let's talk about platforms that are doing well, like LinkedIn for example, which is going to be from a much smaller base. But LinkedIn has been doing great, growing substantially over the last few years. Snapchat has been very resilient as well. So kind of an additive effect, we are seeing engagement continue to grow. Max Willens:.

He points out that Disney's app will now be able to stand out from the crowd, getting away from all the other blue apps on your CTV or phone, Facebook, Venmo, LinkedIn, Zoom, the App Store, Waze, Shazam, Chase Bank, et cetera. Paul Verna:. That's interesting.

And he also referenced LinkedIn in the piece saying it's a place where folks use their real names to look for jobs and that helps disincentivize bad behavior. There's accountability, there is consequence. Yeah, the problem is those types of social networks are for socializing, which is at least perhaps on the internet, less fun than being entertained.

I would like to add Best Buy, although now I'm seeing a big buzz around LinkedIn on Best Buy, so I'm sad that this didn't happen earlier so I could take full credit for it. But I'm adding Best Buy because, one, electronics is truly the biggest category for retailers during back to school season, so it would be a miss to not have someone in that world that can represent that category.

And it's the same reason why LinkedIn is able to charge a lot more for a CPM, but if you're in the B2B space, you probably have a little bit more room to grow than the average B2C that we're generally talking about here. Marcus Johnson:.

So currently in eighth place, but we think the next year, 2025, they're going to overtake LinkedIn in terms of digital ad revenue to take seventh place. So that's a good choice. I went with two to look out for very obvious one. It's TikTok this year. TikTok in fifth place. It's almost too obvious. I should have found some ... Actually I do have another one as well.

I mean, building on what Jasmine just said, I think the way that LinkedIn is proposing to use it really I think shows a good initial use case for it. And it's basically to help users enhance their social media profiles. I think it's in a way right now what we're seeing is generative AI is coming at an inopportune time for social media in a way.

According to a new joint report from LinkedIn, it's parent, Microsoft Henry. What do you make of employees bringing their own gen AI into the workplace, BYO Genai, if you will? Henry Powderly (09:28):. I think there's nuance here to think about because the reality is every tool that exists right now is getting AI infused into it.