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I mean this testament to women's sports worldwide, women's professional sports. I found some numbers on worldwide women's professional sports revenues and they're growing really fast. So this chart, you can see this is data from Deloitte that shows that the dollars are nearly doubling from basically $700 million to 1.3 billion in the past two years.

It's the key is as a brand, staying authentic to your roots, which for you guys was music and entertainment and sports and culture, and making sure that in that authenticity you're using your core product so that you don't alienate your core people and your usual consumers, but you bring in new ones to sort of raise awareness.

Jeremy, it could be a question too, there's only one city in America where all its major sports teams in the city share the same color palette. Jeremy Goldman:. I'm not going to get this. This is hard. Marcus Johnson:. It is hard, yeah. Jeremy Goldman:. Oh my God. Am I going to feel stupid? Marcus Johnson:. No. Maybe. Jeremy Goldman:. I was going to say Detroit. Is it Detroit? Marcus Johnson:. Oh no!

Many industries have a flagship event each year: for Hollywood, it鈥檚 the Oscars; for sports, it鈥檚 the playoffs or championships. For most brands, this pivotal time occurs in the fourth quarter. Given that this period is critical for brands, it follows that it is equally significant for retailers striving to capture consumer attention and drive sales.

If you are at a loud sports bar and you want to be able to hear the TV that you can't hear, or if you're in the airport and you want to tune into a specific announcement, but not other announcements and a whole range of other use cases. Now is this really going to happen? I don't know.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Throughout this conversation, I've been thinking about The Secret Lives of Mormon Wives. I don't know if anyone watches that, but it's a show that really started because of TikTok, right? There was the mom talk. They started TikTok and now they have a new show. Second season just got approved on Hulu.

How did we already start on sports? Marcus Johnson:. Because you won't stop talking about it, Suzy. Enough. We must continue with the show. Suzy Davidkhanian:. I think I know what the most littered item is, by the way. Marcus Johnson:. Really? Suzy Davidkhanian:. Yeah, plastic bottles. Stephanie Taglianetti:. No spoilers. Marcus Johnson:. Plastic bottles, you couldn't be any more wrong.

On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable鈥攁nd for how long. Tune in to the discussion with our analyst Paul Verna.

With its 4,616 physical locations, 90% of the US population lives within 10 miles of a Walmart store. This physical presence gives it an edge over purely digital retailers during the holidays, when busy consumers are likely to use click and collect or buy online, pick up in-store (BOPIS) options. BOPIS will drive $28 billion in incremental store sales worldwide this holiday season, per Salesforce.

On top of that, a couple of publishing rivals, The Journal, Post, CNN, New York Times, et cetera, they teamed up with Stagwell, who Jonah mentioned, to ease Brown's fears by promoting studies showing that ads adjacent to stories covering politics or gun shootings performed as effectively as ads placed next to positive stories about business, sports, entertainment, things like that. (23:52):.

This is a sports and culture news website that spun off of Deadspin, which is a site that was formerly owned by G/O Media and Gawker before that. The staff at Deadspin basically quit in a mass protest and have founded Defector about three years ago, and it's done extremely well for them. They post every year a yearly update of their finances. They are growing. They are purely subscription backed.

It's always a challenge I find when there's a big time gap because you already know sometimes the results before you get to watch the sport. Marcus Johnson:. Something else that was interesting with viewership this year, you mentioned athletes, specifically. More and more folks that seem to be following specific athletes, which is what we've seen in sports in general.

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

Today's fact, what folks is the official sport of Maryland? It's the first state to have an official sport. I guess others do, but it was the first one to do it. But guess what sport it is. I'll give you a hint, it's very old-fashioned, this sport. Jeremy Goldman:. It's going to be really random. Marcus Johnson:. I think hundreds and hundreds of years ago. Jeremy Goldman:.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

Creators were another hot topic at SXSW, with more than a dozen panels covering their roles in diverse areas like sports, media, and the metaverse. Brand sponsorships and collaborations are the lifeblood of the creator economy, but creators with large followings are now launching brands of their own. Some top creator brands even received a showcase at this year鈥檚 event.

It鈥檚 an election year in the US, one where we鈥檒l see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024鈥檚 version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.

Sounds like a lot, but that's about 40K per year for each of the 12 years that people will live beyond retirement on average. So it's not a ton. Number two, according to a PWC median retirement, savings total for 55 to 64 year olds, it was about 120,000. That's what they have on average.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sarah Lebow. Today's topic is alcohol, something that may or may not be relevant to Valentine's Day, depending on how you celebrate. Let's meet today's guests. Joining me for today's episode, we have Senior Analyst Blake Droesch. Hey Blake. Blake Droesch:. Hey Sarah. Good to be here. Sara Lebow:.

Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time. With football, with the NFL RedZone, you're able to watch four things at one time. And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.

So boxing isn't nearly as popular as it was back when there was the Thrilla in Manila, or even when Mike Tyson was boxing in the '90s, but there is still greatness in the sport from Bud Crawford, who just happens to be from Omaha. Marcus Johnson:. Oh, convenient. Ross Benes:. Yeah. Marcus Johnson:. Maybe bring Mayweather back to fight them, then someone's got to-. Oscar Orozco:. Oh, please no.